Maximize Brand Awareness with Sponsored Updates | Webinar

Maximize Brand Awareness withSponsored Updates

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Maximize Brand Awareness with Sponsored Updates

Mike McElherne

VP, Talent Acquisition

Waterstone Mortgage

Caroline Thornton

Relationship Manager

LinkedIn

Sam Wener

Solutions Consultant

LinkedIn

Agenda

-Introduction

-Mike McElherne’s Challenge

-How Mike Expanded His Reach to a Targeted Audience

-Sharing Content & Growing Followers

-Sponsored Updates Results

-Questions

-Next Steps

Mike McElherneVP, Talent Acquisition

WaterStone Mortgage

Headquartered in Pewaukee, Wisconsin

Residential Mortgage Lenders

721 – Employees

73 Branch Locations

2 Recruiters

NASDAQ – WSBF

Build trust with your

target audience at scale

Build trust with your

target audience at scale

Find and engage buyersFind and engage buyers

Share meaningful contentShare meaningful content

330M+(+2 every sec)

Sponsored Updates

reach the entire LinkedIn network

LinkedIn Member Population

Company Updates only

reach your pool of followers

With Sponsored Updates you can reach & engage with

members outside your followers

Waterstone’s Current

Follower Base: 2,538

Target with accuracy using advanced filters

Targeting Sponsored Updates Company Updates

Location ✔ ✔

Company Size, Industry ✔ ✔

Function, Seniority ✔ ✔

Company Name ✔

Job Title ✔

School ✔

Skills ✔

Group Membership ✔

Gender ✔

Age ✔

Negative targeting ✔

Sharing Content

Waterstone’s Results

Learn more about sponsoring

your job on LinkedIn

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