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Win Listings and Convert Buyers With
Linked _
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How To Participate
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• Make sure your Audio Mode set to Use Mic & Speakers if you haven’t dialed in
Burke SmithFounder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
“The trusted name in home warranty!”
Technology will Never replace agents, but agents using technology will!™
Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty• Founder of YourNetCoach and ipayOne, Executive Team at
Prudential California Realty• Licensed California Broker & Real Estate
Coach/Consultant/Trainer• Personally responsible for over 1000 closed real estate
transactions• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of the Year
Clients have closed over $25 billion in residential real estate!
• Featured on RIS Media• Marketing and Promotions at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American
Family Insurance• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.com
Contact:Hi!
Brian Geick – Career Highlights
Live Tweet
Follow Us
@HSAHomeWarranty#HSAWebinar
Tutorial Videos on YouTube
on
www.youtube.com/hsawarranty
Help me find a house
What is my house is worth
Tell me how the
market is
PROVE TO ME THAT I CAN TRUST YOU
Real Estate 101 vs. Social Media 101
How You CLOSE the Sale with Social Media
Your #1 Goal is NOT to schedule an appointment to show them the perfect property!!
Your #1 Goal is that by the time they call, the prospect believes you are the perfect person to show them any property because you understand their needs
What is
Your Niche
You’re not just an agent, you’re a brand.What does your brand stand for?
Hint: “Don’t say Loyalty, Integrity and experience”• 3 Step Branding Exercise:• Write down 3 – 5 things that you think your brand represents in
the market.• Ask your family, friends, co-workers and most importantly your
past clients what is the first thing that comes to mind when they think about you and your brand.
• Compare their responses to yours.
What is your BIG, BOLD, BRANDING statement?
Concentrate on Being Interested vs. Interesting
Bonus Tips to Thinking BIG and Thinking Different
Take People Offline and Give them a Reason to Join You Online – Top 10 Lists!
10 Most Important things you need to know when thinking of selling your home in Cary, NC
Over 200 Million and Growing
There are 7,610 searches on LinkedIn per minute
Source: social jumpstart, http://goo.gl/zultc
Engaged Business-focused Audience
4 out of 5 LinkedIn members drive business decisions
90% of professionals use social media to get access to thought leadership & information they couldn’t get elsewhere
Source: society for new communications research
Grow Reach
Goals of using LinkedIn
Increase Engagement
Goals of using LinkedIn
Generate Website Traffic
Goals of using LinkedIn
Goals of using LinkedIn
Win Listings and Convert
Buyers
Your Network and
Degrees of Connection
LinkedIn is your Top Search Result
• Featured on RIS Media• Marketing and Promotions at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American
Family Insurance• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.com
Contact:Hi!
Brian Geick – Career Highlights
Make your profile public
Add a Vanity URL
URL
Competitive Means Complete
What makes your Profile Complete? • Your industry and
location• A current position
(with description)• 2 past positions• Your education• Your skills (min. of 3)• A profile photo• 50+ connections
• Use Keywords where possible– Headline– Summary– Interests
When filling out your profile
• 50 max
• Help increase your search rankings
• Endorsements
Adding Skills
• Real Estate• Real Estate Development• Real Estate Transactions• Commercial Real Estate• Real Estate Economics• Corporate Real Estate• Real Estate Financing• Real Estate License• Residential Homes• First Time Home Buyers• First Time Home Sellers• New Home Sales• Single Family Homes
• Home Staging • Real Estate Staging• Existing Home Sales• Certified New Home Sales
Professional• Condos• Apartments• Valuation• Financial Analysis• High Value Homes• Buyer representation• Move up Buyers• National Association of Realtors
Add These Skills
Connecting• Can’t add complete strangers• Add
– Colleagues (past and present)– Classmates (College, High School, etc)– Members of your LinkedIn groups– Family & friends
Add a Link to Web and Email
LinkedIn Groups
Marketing Fact
Getting Started in Groups
Real Estate
• Join Many
• Participate in a few
• Run 1
Groups to Join:
Winning Listings and Converting Buyers With
Social Media
Join Our Group!
Join Our Group!
• Insight on changes and emerging trends for driving real estate business using social media
• Early registration for webinars• Your source for all of the content guides,
videos, and notes from presentations
GroupsSearch for existing groups in your community
• Your Regional Association of Realtors• Local Chamber of Commerce• Local Young Professionals Group• Alumni Networks
Other Groups to Look For
Creating A Group
• Define your group– Create a list of keywords and topics– Search for terms to see if a group already exists
• Do Not name it after your business– John Doe Team Raleigh, NC
• Moving to Pittsburgh• Homes For Sale in Raleigh• Middleton Community Information• Twin Cities Business Professionals• Relocating to __________
Group Ideas
Best Practices for Groups
• Stay Active!• Engage in thought leadership discussions• Set discussions guidelines (be a moderator)• Create Content
Endorsements
Have Your Skills Recognized
Endorse with 1-Click
• Go to the profile of the person you want to endorse
• Click on Endorse
Endorse Multiple Skills
See Who’s Endorsed You
Best Practices for Status Updates
• Use Links and images
• Keep it short (80-120 characters)
• Tell your followers what action to take
Be Helpful Not Promotional
Share Blog Articles
Answer Questions
Contribute Content Regularly
Goal:• Post Once a Day
Best Times To Post
• Post on weekdays• 7:00 – 11:00 AM
Just a Thought…
Everybody is….• Tweeting• Facebooking• Blogging• Texting• Pinging• Posting• Emailing
Nobody is…• Doorknocking• Farming• Calling• Talking• Writing• Mailing• Living
Your opportunity is to combine these two columns!!!!!
HSA Social Media Resources
Facebook.com/HSAhomewarranty
Connect With Burke
@BurkeJSmith
Facebook.com/yournetcoach
Burke Smith
Thank You!
burke.smith@onlinehsa.com
Questions?
• www.onlinehsa.com/Agents/Findrep
Contact Your Local Rep!
• Under profile select Edit Profile
• Select the Edit button underneath your picture, and across from your url
Make Profile Public
Make Profile Public
• Make sure the radio button next to Make my public profile visible to everyone is selected
Setting a Vanity URL
• Click customize your public profile URL
• Enter your name, NOT the name of your company and set the URL
• Under profile select Edit Profile
• Select the pencil icon across from Skills & expertise
Adding a Skill
• Enter a new skill and click add
Adding a Skill
Create a Group
• Using the search bar on the top right of LinkedIn select Groups from the drop down menu and enter either the location or type of group you want to search for
Finding/Joining a Group
• When you find a group you would like to join click on view
Finding/Joining a Group
• Select Join Group
Finding/Joining a Group
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