Understanding the Digital User - Bogazici University / Digital Times Summit (2015 March)

“Focus on the user and all else will follow”Cemal Büyükgökçesu

Analytics and Conversion Consultant

buyukgokcesu

“Thinking (rational) beings”

source: truthfacts.com

40 kuruş5 kuruş

source: The Irrational Bundle by Dan Ariely

source: http://www.thejournal.ie/psychology-restaurant-menu-spend-more-1583179-Jul2014/

The Digital UserConstantly Connected

source: truthfacts.com

Connected everywhere all

the time

The Consumer Barometer Survey 2014

Source: Ofcom, 2014

Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social

The “New” UserMerging digital and physical realities

Source: The Consumer Barometer Survey 2014

Desktop Site Mobile Site

Chill Insurance prioritize the phone number on smaller screens instead of promoting the “get a quote” form

Don't Make Me Think!

source: The Ultimate Guide To Conversion Centered Design, Unbounce.com

The more choice you give somebody, the easier it is to choose nothing

source: The Ultimate Guide To Conversion Centered Design, Unbounce.com

Source: Google Trends data

Source: Google Trends data

Source: Google Trends data

source: http://thinkeyetracking.com/2009/06/cuing-customers-to-look-at-your-key-messages

Rule of thirds in action

source: http://www.usertesting.com/blog/2014/12/02/color-ux-conversion-rates

One word can change the message. The word “order” signifies that you have to go through a process – the word “get” focuses on the benefit rather than the process you have to

go through

source: Contentverge.com, 7 Universal Conversion Optimization Principles Report

Google Confidential

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Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social

Correlation: 0.992558

Source: tylervigen.com

10/90 Rule

Thanks!

Cemal Büyükgökçesu

Analytics and Conversion Consultant

buyukgokcesu