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KARLSRUHE SERVICE RESEARCH INSTITUTEwww.ksri.kit.edu
SERVICE DESIGN THINKING@KSRI
Program OverviewProf. Dr. Gerhard Satzger, Prof. Dr. Christof Weinhardt,Niels Feldmann, Anke Holtmann-Plog, Michael Knierim, Ronny Schüritz
KARLSRUHE SERVICE RESEARCH INSTITUTEwww.ksri.kit.edu
ISSIP Service Innovation Weekly Speaker SeriesApril 13, 2016
Karlsruhe Service Research Institute www.ksri.kit.edu
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OR INF WahlpflichtBWL
Service Design Thinking - Gerhard Satzger / Niels Feldmann
KSRI Service Education Concept – Offering Majors and Minors in Digital Service Systems
Job ProfilesDigital Service Systems
BWL: Information & Service Systems
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B.Sc
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Fundamentals of Service Systems
I D E A S
Master Thesis
Bachelor Thesis
13.04.2016
Karlsruhe Service Research Institute www.ksri.kit.edu
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Design Thinking approaches innovation from a human-centric perspective
Chart: Courtesy of
Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
Karlsruhe Service Research Institute www.ksri.kit.edu
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Success factorsDiscover yOr igin
Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
Design Thinking has been developed in Stanford and is now applied successfully around the world
Prof. Larry Leifer and Prof. David Kelley (Stanford University) develop Design Thinking (DT)
Hasso Plattner (SAP) invests into the foundation of Design Thinking Research and Teaching institutes in Stanford and Potsdam
DT receives increasingAttention from bothscience and economy
The SUGAR Network isfounded in Stanfordcomplementing the overwhelming successful ME310 program: Students from all over the world use DT to solve real innovation challenges of the industry partners contributing to the program
Pioneer ing Wor k
Prof. Larry Leifer starts ME310, a innovation program teaching students DT methodology
Prof. David Kelley foundsIDEO – the world-wide known innovation agency(e.g.. Apple mouse)
Renowned companies invest in pilotprojects and the formation of individual DT innovation departments
1970 – 2000 2000 – 2010 2010 +
Karlsruhe Service Research Institute www.ksri.kit.edu
7 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
Service Design Thinking (SUGAR-Program*) –Designing services from the customer point of view
In a 9-month „hands-on“ class international top students from a strong global network of research institutions work in small teams to develop disruptive innovations for selected industry partners
* Stanford University Global Alliance for Redesign
Industry partners with exciting innovation challenges
International team of top students from renowned universities
The Design Thinking approach is human-centric and driven by prototyping
Selected partners: Selected partners:
Karlsruhe Service Research Institute www.ksri.kit.edu
8 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
Our Service Design Thinking course is embedded in the global SUGAR network
Karlsruhe Service Research Institute www.ksri.kit.edu
9 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Setup:A typical team setup for one team within the program
Industry partnerSponsor
Project support and contact person
ExecutiveLevel
Project mgmt
Project team
Project team of students (in agreement with industry partner)
Strategic Counsel§ Prof. Dr. G. Satzger§ Prof. Dr. C. Weinhardt
DT Teaching Team§ Niels Feldmann§ Anke Holtmann-Plog§ Teaching Assistants
DT experts§ Prof. Kevin Kelly§ SUGAR Network
SUGAR Teaching Team§ Teaching Team from
selected SUGAR partner universities
Karlsruhe Service Research Institute www.ksri.kit.edu
10 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Approach:Overview of the whole curriculum
Apr May June July Aug Sep Oct. Nov. Dec. Jan Feb Mar Apr May June
Project Acquisition
July
Staffing
Kick-Off
Fall Term
Winter Term
Spring Term
Project Acquisition
Staffing
BootCamp
StanfordKick-Off
FallPresentation
WinterPresent.
FinalPresent.Stanford
FinalPresent.KIT
Karlsruhe Service Research Institute www.ksri.kit.edu
11 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Experience:Kick-Off with Workshops, Paper Bikes & Lectures
Project Acquisition Staffing Kick-Off Fall Term Winter Term Spring Term
Paper Bike Challenge Stanford Kick-OffBoot Camp Workshop
Company Visits
Teaching Team Lectures
FBI on Personas
Futurist on Foresight
Lecture
WalletChallenge
NeedfindingChallenge
Karlsruhe Service Research Institute www.ksri.kit.edu
12 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Experience:Kick-Off with Workshops, Paper Bikes & Lectures
Project Acquisition Staffing Kick-Off Fall Term Winter Term Spring Term
Karlsruhe Service Research Institute www.ksri.kit.edu
13 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Experience:Fall Term – Let the Journey begin !
Project Acquisition Staffing Kick-Off Fall Term Winter Term Spring Term
Critical FunctionsPrototype Fall PresentationDesign Space
Exploration
Karlsruhe Service Research Institute www.ksri.kit.edu
14 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Experience:A completely different teaching atmosphere …
Karlsruhe Service Research Institute www.ksri.kit.edu
15 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Experience:Fall Term – Let the Journey begin !
Karlsruhe Service Research Institute www.ksri.kit.edu
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Funky Prototype Winter PresentationDark HorsePrototype
Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Experience:Winter Term – It’s getting serious
Project Acquisition Staffing Kick-Off Fall Term Winter Term Spring Term
. . . .
Karlsruhe Service Research Institute www.ksri.kit.edu
17 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Experience:Final Prototype and Results Presentations
Project Acquisition Staffing Kick-Off Fall Term Winter Term Spring Term
X-is finished Prototype Final PrototypeFunctional Prototype
EXPO Fair @ Stanford
Karlsruhe Service Research Institute www.ksri.kit.edu
18 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Experience:An example of a project result
Karlsruhe Service Research Institute www.ksri.kit.edu
19 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016
The Opportunity:What’s in it for us ?
§ Attract top students
§ Connect with top universities globally
§ Extend network of corporate partners
§ Gain visibility with students, companies and within the university
§ Outside the box solutions
§ Large amount of data from needfinding and challenge redefinition
§ Recruiting opportunities –get to know top students
§ Education in Design Thinking from its founders
§ Great Networking
§ Module for their masters program
§ Education in Design Thinking from its founders
§ Work in international, remote teams
§ Apply learnings to real-life scenarios
§ Meet other teams at international meetings
Students Institute Company
“One of the most awesome experiences you can have at Uni”
“We made long time friends on all sides”
“We invited the students to our Strategy Workshop to
discuss their solution”
Prof. Dr. Gerhard SatzgerKarlsruhe Institute of Technology (KIT) Karlsruhe Service Research Institute (KSRI)
Phone: +49 721 608 - 48763Email: gerhard.satzger@kit.edu
Karlsruhe Service Research Institute www.ksri.kit.edu
CONTACT
Niels Feldmann Karlsruhe Institute of Technology (KIT) Karlsruhe Service Research Institute (KSRI)
Phone: +49 721 608 - 46589Email: niels.feldmann@kit.edu
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