Pres 119 niels feldmann april 6 2016

KIT – The Research University in the Helmholtz Association

KARLSRUHE SERVICE RESEARCH INSTITUTE (KSRI)

www.kit.edu

www.ksri.kit.edu

Karlsruhe Service Research Institute (KSRI) –Experiences from “Industry-on-Campus”

Prof. Dr. Gerhard Satzger / Niels FeldmannISSIP , April 6, 2016

Karlsruhe Service Research Institute

www.ksri.kit.edu

Agenda

KSRI – „Industry-on-Campus“

KSRI Service Education Concept

KSRI „Menu“ of University-Industry Cooperations

Some „Industry-on-Campus“ Experiences

2 Prof. Dr. Gerhard Satzger / Niels Feldmann


www.ksri.kit.edu

Karlsruhe Institute of Technology (KIT) is one of the largest research institutions in Europe

In 2009, KIT was created as a merger of Karlsruhe

University and a National Research Center:

• 24,800 students

• 9,500 employees

• budget of €850M p.a., o/w 1/3 industry

Three equally-weighted pillars:

• Research

• Education

• Innovation

Top ranked education programs e.g.

• Computer Science (2,500 students)

• Industrial Engineering and Management (3,200

students)



www.ksri.kit.edu

KSRI* – An “industry-on-campus” model with focus on interdisciplinary and application-oriented research

��

��

��

Software Design &Quality

Prof. Dr. Ralf Reussner

Discrete Optimization & Logistics

Prof. Dr. Stefan Nickel

Knowledge Management

Prof. Dr. Rudi Studer

Prof. Dr. York Sure-Vetter

Information & Market Engineering

Prof. Dr. Christof Weinhardt

�

Service Innovation & Management

Prof. Dr. Gerhard Satzger

Energy Economics

Prof. Dr. Wolf Fichtner

Value Stream Services

Dr. Helmut Wlcek,

Prof. Dr. Kai Furmans

Information Systems & Service Design

Prof. Dr. Alexander Mädche

Service Marketing

Prof. Dr. Ju-Young Kim

4

* KSRI: Karlsruhe Service Research Institute (@ KIT)

Prof. Dr. Gerhard Satzger / Niels Feldmann


www.ksri.kit.edu

The “KSRI”- a Public-Private-Partnership since 2008

• „Industry on campus“ model with focus on IT-

based services and digital transformation

• Initial objectives for IBM:

1. Position IBM as transformation leader

2. Spearhead innovation with clients

3. Build IBM relevant service capabilities

4. Position IBM as an attractive employer

• Governance:• positive external evaluation in 2011

• yearly IBM evaluation and rolling contract

prolongation three years out

• Development:• Bosch group and 5 university research

groups added

• About 45 affiliated researchers

• Direct involvement in KIT initiatives

• Smart Data Innovation Lab (SDIL)

• Karlsruhe Decision & Design Lab (KD2)

2008

2013

SDIL

Prof. Dr. Gerhard Satzger / Niels Feldmann5


www.ksri.kit.edu

We move away from a product perspective to the notion of joint value creation within „service systems“

Producer Consumer

Partner Partner

Consumer

service system –

tied together via IT

Traditional:

new:



www.ksri.kit.edu

We support to innovate and manage services within digital service systems

Service Transformation

• Industrial Services, • Data-driven Business Models • Services in E-Mobility

Service Innovation & Design

• Design Thinking• Open Innovation• Enterprise Crowdfunding

Service Analytics

• Customer Intimacy / Contr.• Service Level Engineering• Outcome-based Contracts



www.ksri.kit.edu

OR INF WahlpflichtBWL

KSRI Service Education Concept – Offering Majors and Minors in Digital Service Systems

Job Profiles

Digital Service Systems

BWL: Information & Service Systems

Se

rvic

e In

no

va

tio

n,

De

sig

n &

En

gin

ee

rg.

Se

rvic

e D

es

ign

Se

rvic

e E

co

no

mic

s

& M

an

ag

em

en

t

Se

rvic

e A

na

lyti

cs

Se

rvic

e S

oc

iety

Se

rvic

e M

ark

eti

ng

Se

rvic

e O

pe

rati

on

s

Se

rvic

e C

om

pu

tin

g

Dig

ita

l S

erv

ice

Sys

tem

s I

Dig

ita

l S

erv

ice

Sys

tem

s II

B.S

c.

M.S

c.

Fundamentals of Service Systems

I D E A S

Master Thesis

Bachelor Thesis



www.ksri.kit.edu

9

Globally first textbook on Service Systems is out ...



www.ksri.kit.edu

10

Teams of international top students from renowned

universities like KIT,St. Gallen, Aalto, Stanford

New types of teaching offerings: Service Design Thinking

Strong global network of research institutions –developing and driving Design Thinking Methods

Partners with exciting innovation challenges

The Design Thinking approach is human-centric and driven by prototyping. In a 9-month „hands-on“ class international top students work in small teams to develop disruptive innovations for selected industry partners.

* Stanford University Global Alliance for Re-Design

Will be featured in next ISSIP call Apr 13



www.ksri.kit.edu

New types of teaching offerings: Cognitive Services –KIT one of first European institutions to use IBM Watson

April – Oct 2015; 4 groups of 5 students each

High demand, interest, and enthusiasm with

students

Watson Experience Manager, Q&A API

March 2015: Students present @ CeBIT fair

Watson Travel Advisor Watson Formula 1 Expert

Watson Game of Thrones Expert Watson Takes the USMLE



www.ksri.kit.edu

KSRI „menu“ of university – industry cooperations

• Long-Term Contract Research: Duration > 2 years, larger project, new research assistant fully dedicated to partner hired• PhD Scholarship: Duration: 3 years (= 1 PhD Cycle), new research assistant fully dedicated to partner hired, topic-oriented

cooperation, deliverables not formally defined

“On-campus" partnership

Long-Term Contracted Research

Research Cooperation

Sponsoring (Ph.D. Scholarship)

12

1

2

3

4

1

2 3

4



www.ksri.kit.edu

“Industry-on-campus“ experiences - “The best or the worst of both worlds?“...

13

Opportunities

• “Two hat” – identity enables linkageof capabilities of KIT – IBM/Bosch

• Teaching excellence (how to, link to business)

• Freedom of research, entrepreneurialenvironment

• Easy access to excellent studentsand personal coverage (“war for talents”)

• “cheap way” to create inroads into new areas, establish proof of concepts, build prototypes

• Gain credibility with (IBM) customers

• Closeness to university ecosystem

Challenges

• Speed and stringency of decision

processes (or lack thereof)

• Demonstrate / earn academic

reputation

• Narrow academic focus vs. broad

industry coverage

• Mistrust: industry exploiting the

university

• Formal structures in universities

• Benefits long-term and often not

tangible/measurable



www.ksri.kit.edu

Hope to see you soon ! –2015 KSRI service summit impressions...



www.ksri.kit.edu

www.ksri.kit.edu

Thank you –Pls. contact us for more …

Prof. Dr. Gerhard Satzger

Research Group Service Innovation and

Management

Karlsruhe Service Research Institute (KSRI)

Karlsruhe Institute of Technology (KIT)

Englerstr. 11, D-76131 Karlsruhe, Germany

[email protected] /

[email protected]

http://www.ksri.kit.edu


Niels Feldmann

Research Group Service Innovation and

Management

Karlsruhe Service Research Institute (KSRI)

Karlsruhe Institute of Technology (KIT)

Englerstr. 11, D-76131 Karlsruhe, Germany

[email protected] /

[email protected]

http://www.ksri.kit.edu

Presentations & Public Speaking

Pres 119 niels feldmann april 6 2016