Pres 120 niels feldmann april 13 2016

KARLSRUHE SERVICE RESEARCH INSTITUTEwww.ksri.kit.edu

SERVICE DESIGN THINKING@KSRI

Program OverviewProf. Dr. Gerhard Satzger, Prof. Dr. Christof Weinhardt,Niels Feldmann, Anke Holtmann-Plog, Michael Knierim, Ronny Schüritz

KARLSRUHE SERVICE RESEARCH INSTITUTEwww.ksri.kit.edu

ISSIP Service Innovation Weekly Speaker SeriesApril 13, 2016

Karlsruhe Service Research Institute www.ksri.kit.edu

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Service Design Thinking - Gerhard Satzger / Niels Feldmann

KSRI Service Education Concept – Offering Majors and Minors in Digital Service Systems

Job ProfilesDigital Service Systems

BWL: Information & Service Systems

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Fundamentals of Service Systems

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Master Thesis

Bachelor Thesis

13.04.2016

WHAT ISSERVICE DESIGN THINKING?


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Design Thinking approaches innovation from a human-centric perspective

Chart: Courtesy of

Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016


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Success factorsDiscover yOr igin


Design Thinking has been developed in Stanford and is now applied successfully around the world

Prof. Larry Leifer and Prof. David Kelley (Stanford University) develop Design Thinking (DT)

Hasso Plattner (SAP) invests into the foundation of Design Thinking Research and Teaching institutes in Stanford and Potsdam

DT receives increasingAttention from bothscience and economy

The SUGAR Network isfounded in Stanfordcomplementing the overwhelming successful ME310 program: Students from all over the world use DT to solve real innovation challenges of the industry partners contributing to the program

Pioneer ing Wor k

Prof. Larry Leifer starts ME310, a innovation program teaching students DT methodology

Prof. David Kelley foundsIDEO – the world-wide known innovation agency(e.g.. Apple mouse)

Renowned companies invest in pilotprojects and the formation of individual DT innovation departments

1970 – 2000 2000 – 2010 2010 +

WHAT DOES OURSERVICE DESIGN THINKING PROGRAM LOOK LIKE?


7 Service Design Thinking - Gerhard Satzger / Niels Feldmann13.04.2016

Service Design Thinking (SUGAR-Program*) –Designing services from the customer point of view

In a 9-month „hands-on“ class international top students from a strong global network of research institutions work in small teams to develop disruptive innovations for selected industry partners

* Stanford University Global Alliance for Redesign

Industry partners with exciting innovation challenges

International team of top students from renowned universities

The Design Thinking approach is human-centric and driven by prototyping

Selected partners: Selected partners:



Our Service Design Thinking course is embedded in the global SUGAR network



The Setup:A typical team setup for one team within the program

Industry partnerSponsor

Project support and contact person

ExecutiveLevel

Project mgmt

Project team

Project team of students (in agreement with industry partner)

Strategic Counsel§ Prof. Dr. G. Satzger§ Prof. Dr. C. Weinhardt

DT Teaching Team§ Niels Feldmann§ Anke Holtmann-Plog§ Teaching Assistants

DT experts§ Prof. Kevin Kelly§ SUGAR Network

SUGAR Teaching Team§ Teaching Team from

selected SUGAR partner universities



The Approach:Overview of the whole curriculum

Apr May June July Aug Sep Oct. Nov. Dec. Jan Feb Mar Apr May June

Project Acquisition

July

Staffing

Kick-Off

Fall Term

Winter Term

Spring Term

Project Acquisition

Staffing

BootCamp

StanfordKick-Off

FallPresentation

WinterPresent.

FinalPresent.Stanford

FinalPresent.KIT



The Experience:Kick-Off with Workshops, Paper Bikes & Lectures

Project Acquisition Staffing Kick-Off Fall Term Winter Term Spring Term

Paper Bike Challenge Stanford Kick-OffBoot Camp Workshop

Company Visits

Teaching Team Lectures

FBI on Personas

Futurist on Foresight

Lecture

WalletChallenge

NeedfindingChallenge



The Experience:Kick-Off with Workshops, Paper Bikes & Lectures




The Experience:Fall Term – Let the Journey begin !


Critical FunctionsPrototype Fall PresentationDesign Space

Exploration



The Experience:A completely different teaching atmosphere …



The Experience:Fall Term – Let the Journey begin !


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Funky Prototype Winter PresentationDark HorsePrototype


The Experience:Winter Term – It’s getting serious


. . . .



The Experience:Final Prototype and Results Presentations


X-is finished Prototype Final PrototypeFunctional Prototype

EXPO Fair @ Stanford



The Experience:An example of a project result



The Opportunity:What’s in it for us ?

§ Attract top students

§ Connect with top universities globally

§ Extend network of corporate partners

§ Gain visibility with students, companies and within the university

§ Outside the box solutions

§ Large amount of data from needfinding and challenge redefinition

§ Recruiting opportunities –get to know top students

§ Education in Design Thinking from its founders

§ Great Networking

§ Module for their masters program

§ Education in Design Thinking from its founders

§ Work in international, remote teams

§ Apply learnings to real-life scenarios

§ Meet other teams at international meetings

Students Institute Company

“One of the most awesome experiences you can have at Uni”

“We made long time friends on all sides”

“We invited the students to our Strategy Workshop to

discuss their solution”

Prof. Dr. Gerhard SatzgerKarlsruhe Institute of Technology (KIT) Karlsruhe Service Research Institute (KSRI)

Phone: +49 721 608 - 48763Email: [email protected]


CONTACT

Niels Feldmann Karlsruhe Institute of Technology (KIT) Karlsruhe Service Research Institute (KSRI)

Phone: +49 721 608 - 46589Email: [email protected]

Presentations & Public Speaking

Pres 120 niels feldmann april 13 2016