View
63
Download
0
Category
Preview:
Citation preview
TheProfile.Company
Your LinkedIn ProfileFrom Top to Toe By Naomi
Johnson
1 Headline
A Good Headline: Provokes curiosity Starts a conversation Gives a good overview Includes key search words Says something personal
about you
TheProfile.Compa
ny
2 Summary
A Good Summary: Speaks directly to your
audience(s) Outlines the problems of
your prospects Educates the prospect and
raises awareness for your solution
Establishes your credibility as an expert
Shares what you do Ties all the loose ends
together
TheProfile.Compa
ny
TheProfile.Company
3 Rich Content Media
Good Rich Media Content: Include testimonials,
interviews, presentations, book excerpts, examples of work, and visuals of products
Provide a valuable inside view of the company, and allow your prospect to spend time with you, building ‘know, like, trust’
Educate your prospect on how to buy
Add a call to action
TheProfile.Compa
ny
4 Experience
Your experience should: Tell the story of how you
ended up doing what you’re doing today
Establish your credibility Give an insight into who you
are, and what motivates you Provide the viewer with a
knowledge of the industries you’ve experience in
TheProfile.Compa
nyTheProfile.Company
5 Education
Your education should: Justify why you’re the expert Put extra clout behind what
you have to say Let people know you have
training in a particular strategy or methodology
TheProfile.Company
6 Projects
Your project should: Provide a unique insight into
your interests and affiliations Let people know what you are
thinking Draw attention to activities or
events people can get involved in
TheProfile.Compa
ny
7 Advice for Contacting
Advice for Contacting: Inform your prospect about
the best way to get in touch with you
Manage your prospect’s expectations about when you are likely to reply
TheProfile.Company
8 Voluntary
Your Voluntary Experience: Gives an insight into what you
care about and hold important
Increases visibility of the charity
Lets people know how they might collaborate with you
Give context to the conversation so that people are confident to reach out
TheProfile.Compa
ny
9 Interests
Including your Interests: Adds personality and makes
you a 3-dimensional person Allows your prospects to build
‘know, like and trust’ with you Can provide common ground
to establish a new relationship
TheProfile.Compa
ny
10 Publications
Using the Influencer Platform Drive extra traffic to blogs
and publications you’ve been featured in
Feature your book and news articles you’ve been featured in, or reports you’ve written
TheProfile.Compa
ny
11 Influencer Platform
Using the Influencer Platform Share your unique take and
point of view Get on your soap box and find
like-minded people Post valuable content in
groups to start conversations. Make sure that the information is authentic
TheProfile.Company
About: • Founder of TheProfile.Company
• Author of ‘What to Put on Your LinkedIn Profile’ & ‘Grassroots to Green Shoots’
• Written profiles for individuals in Canon, Asda, Oracle, Facebook, Coca-Cola
• Ran the ‘Rock Your Profile’ stand at LinkedIn’s annual EMEA conference Talent Connect twice, plus Social RecruitIn
Expert LinkedIn Profile Writer How to Get Leads and What To Do With Them
Author | Speaker | Sugar-Free Vegan
TheProfile.Company
Recommended