Introduction to Mobile Monday Switzerland #40 - Mobile Context-Driven Marketing

MoMo CH #40 Mobile Marketing

Zürich - April 27, 2015

About Mobile Monday

Who?

• 90 chapters organised around the world, started in Finland in 2000 • 200,000 mobile industry professionals, developers and influencers

What?

• Networking by organising events to share ideas, best practices and trends from global markets

How?

• Non-profit organisation (association) of volunteers

When?

• On the 1st Monday of the month (…and sometimes even during other weekdays :) )

Where?

• Worldwide (Rio, Singapore, Miami, Sofia, Toronto, Copenhagen,…) • Switzerland (Zurich, Lausanne, Bern, Fribourg)

Who we are? What do we do? Join us!

Interesting topics

Events

Evolve

New members and contributors wanted!

Our Sponsors

Evening Sponsor

Agenda

• 18:30 - Registration and welcome • 18:45 - Introductions to the evening • 19:00 - Evernote - Manuel Marquina, Evernote Business EMEA • 19:15 - Mindshare - Christian Vuithier, Director Digital • 19:30 - Mobile Marketing Netherlands - Richard Otto, Founder • 19:45 - Ericsson - Sanne Stijve - Senior Engagement Manager • 20:00 - Smartfactory - Roger Lüchinger, Founder • 20:15 - Tamedia - Rui de Freitas, Head of Realtime Advertising • 20:30 - Q & A • Apéro & networking

http://www.adweek.com/news/technology/mobile-ads-skyrocketed-76-2014-making-digital-advertising-50-billion-business-164222

Drivers & Enablers1. Monetising opportunities

2. Demographics and preferences

3. Mobile is everywhere

4. IoT and Context aware technology

5. Programmatic software

6. Smarter, more educated users

7. Ubiquitous Cloud Services

Upcoming events from Mobile Monday

• MoMo #41: Mobile Learning

• MoMo #42: Future of Media/TV

Thank you - and see you soon again at another exciting MoMo CH event!

http://www.mobilemonday.ch/