GSummit SF 2014 - Gamifying The Arts: How Leading Arts Orgs are Transforming Engagement by Erik...

Gamification in the Arts

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Market Smarter!

Capacity Interactive helps arts organizations use interactive tools to engage audiences, build community, and

Fundamental Shift

Requires a Fundamental New Way of Thinking of How We Connect With Audiences

Interruption Marketingvs.

Permission Marketing

Strangers

Friends

Customers

Evangelists

Content

Leads / Permission

Permission Based Communications

Ticket Sale Delight

“Ask Robert Battle”

• Over 10,000 visits

• 25% clicked the "Buy Tickets" button.

• On average, five minutes + on the site

• Sales Impact

• 100,000+ annual visits

• Increased site traffic 25%

• 2+ minutes | 2+ pages

• 6+ minutes | 5+ pages

• Thousands of leads

• Enhance & refine navigation and UI

• Mobile first

• Search engine optimization

• Sophisticated analytics integration

• Robust social sharing

Version 2.0

Thank You!Erik Genslererik@capacityinteractive.comcapacityinteractive.com

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