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Media scenario 23 6 14 abp ananda
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Quick Snapshot
Week 17-24’2014
MCCS
ABP ANANDAPeriod – Wk 17-24’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre @ # 2 position
Bangla
...
Bangla
...
Bangla
...
0
10
20
30
40
50
39
83
% Genre Sh
Source : TAM Period : Wk 24’2014
VS last year 16% increase in market shares
0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.3
10.6
% Genre Share
Wk 17-24'13 Wk 17-24'14
Source : TAM Period : Wk 17-24Year : 2013 &2014
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS HIGH NEWS
35%
21%
17%
13%11%
2%
% Mkt. Share
Wk 17-24'14
Source : TAM Period : Wk 17-24’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 17-24’14
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
0
3
6
9 8 76 5
31
Reach in Mn
TG: 4+ CS
ABP Ana
nda
24 G
HANTA
Kolka
ta T
V
High
News
News T
ime
Bangla
RPLUS
02468 7 6
5 43
1
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 17-24’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 33% 39% 22% 22% 20%ABP Ananda 30% 37% 27% 31% 31% 29%Kolkata TV 23% 4% 9% 20% 19% 17%News Time Bangla 10% 22% 21% 12% 12% 10%RPLUS 17% 2% 3% 14% 15% 22%High News 1% 3% 0% 1% 1% 2%
ABP Ananda performing on News Bulletins & Sports/Magazines
Source : TAM Period : Wk 24’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta is scoring from News Headlines, Cartoons/Animations & Film based magazines
Kol TV scoring from Interviews/Portraits/Discussions
Week24'14
Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS
News Bulletin 22% 34% 23% 12% 9%News Headlines 57% 0% 34% 0% 10%
Cartoons/Animation 38% 0% 36% 26% 0%
Sports Magazines 13% 39% 29% 9% 11%Interviews/Portraits/Discussions 18% 27% 27% 15% 13%
Film Based Magazines 56% 0% 9% 0% 35%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 24’2014
Date Time From Time To Programme GenreTVT 000s
06/11/2014 23:58 00:27 ABP ANANDA KHABAR News Bulletin 115
13/06/2014 19:59 20:21 ABP ANANDA PROGRAM News Bulletin 101
06/11/2014 23:28 23:51 ABP ANANDA KHABAR News Bulletin 98
14/06/2014 18:58 19:23 BISHWAYUDHER BRASIL Sports Programme/Highlights98
06/12/2014 20:57 21:24 BRAZILER BISHWAYUDHA Sports Programme/Highlights94
06/11/2014 22:57 23:22 ABP ANANDA PROGRAM News Bulletin 87
06/11/2014 18:58 20:24 ABP ANANDA PROGRAM News Bulletin 86
06/12/2014 21:58 22:53 BISHWAYUDHER BRASIL Sports Programme/Highlights81
06/11/2014 22:27 22:50 XTRA TIME Sports Magazines 80
06/12/2014 19:57 20:23 AABAR KOLKATA News Bulletin 77
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