ICCM AU: Messaging as Methods

FIRECHAT, BLEEP, AND P2P-LED MOBILE COMMUNICATIONS

Antoine RJ Wright (@mobileminmag) #ICCMAU 2015

In what channel are these selfies shared most?Antoine's Sydney/Cairns/ICCM AU pics: https://www.flickr.com/photos/arjwright/

A REVIEW

Several talks around mobile, connectivity, and context at #iccmau

➤ Talked about the present of mobile as people's primary, the real personal computer

➤ We looked at the web and steps forward➤ We talked about how content is good, but context and

interaction are better

A COMFORT LEVEL

WITH EMAIL

➤ Recipient-Organizing Communication Channel➤ Works everywhere➤ Filters and Rules

AN INTEREST WITH SOCIAL

MEDIA

➤ Youth-oriented➤ Backchannel and "conversation of the commons"➤ Targeted messaging (and analytics)➤ Very wide or very niche reach

MESSAGING AS

ANOTHER LINE

WHAT, WHY➤ Instant communication➤ Similar to SMS, versatile as

MMS and hyperlinks➤ Synchronous and

Asynchronous methods➤ Conversations not just

advertisements➤ Challenge of open and

closed protocols (for example, XMPP)

BUT WHAT ABOUT SMS

#SMSDANCE

3.2B Internet Users6.2B SMS3.5B MMS

http://communities-dominate.blogs.com/brands/2015/06/mobile-first-mean-what-it-means-sms-first-of-course-the-only-gorilla-in-mobile-is-sms-text-messaging-of-course-45x-bi.html

A FEW MESSAGING PLATFORMS

WECHAT ➤ text messaging, hold-to-

talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos, and location sharing

➤ iOS, Android, Windows Phone, Blackberry, Symbian, S40, OSX, Windows

➤ 600M Actives

FACEBOOK MESSENGER➤ Text, voice, images, money

transfers, video calling ➤ iOS, Android, Web browser➤ 600M Actives

SKYPE➤ Video and voice calls, text,

IM, conferencing, file/media transfers

➤ iOS, Android, Windows, Windows Phone, Symbian, MeeGo, Bada, OSX, Blackberry... XBox

➤ ~150M Actives

FIRECHAT➤ uses wireless mesh

networking to enable smartphones to connect via Bluetooth, Wi-Fi, or Apple’s Multipeer Connectivity Framework without an internet connection by connecting peer-to-peer

OTHER MESSAGING SERVICES➤ Telegram➤ Bleep➤ Viber➤ Line➤ Snapchat➤ ooVoo

SUMMARY&

TAKEAWAYS

➤ Mobile is the real PC➤ Mobile web is great, and moving forward➤ Content is good, Context is better➤ Presentation is good, Interaction is where

transformation lies

RECOMMENDATIONS➤ Pay attention to primary messaging platforms➤ Some platforms don't need the Internet, investigate

them for reach and interaction➤ This space changes fast, ask kids "what's your top

three apps" to keep aware

END

ANTOINE. RJ

WRIGHT@mobileministrymagazine

@arjwright