PROGRAMME SCHEDULE - conf.jfn.ac.lkconf.jfn.ac.lk/iccm/wp-content/uploads/2019/07/Schedule2019v3.pdf · 1 iccm- 2019 programme schedule 5th international conference on contemporary

1

ICCM- 2019

PROGRAMME SCHEDULE

5th INTERNATIONAL CONFERENCE ON CONTEMPORARY

MANAGEMENT

“Reshaping Human Capital towards Better Future”

JULY 29-30, 2019

FACULTY OF MANAGEMENT STUDIES AND COMMERCE

UNIVERSITY OF JAFFNA

SRI LANKA

2019

2

JULY 29, 2019 1st Day

Inauguration

07.30 am Registration

08.40 am Welcome Dance

08.50 am Lighting the Oil Lamp

08.55 am Welcome Address

09.05 am Convener Address

09.15 am Conference Chair Address

09.20 am Special Guest Address

09.30 am Chief Guest Address

09.40 am Keynote Speeches

10.40 am Vote of Thanks

10.45 am Opening Exhibition

10.50 am Tea Break

11.00 am Technical Session

01.00 pm Lunch

04.00 pm End of the 1st Day Session

05.00 pm Cultural Programmes (Venue – Kailasapathy

Auditorium)

7.30 pm Conference Dinner

3

JULY 30, 2019 2nd Day

8.30 am Panel Discussion

Theme : “Searching for Regional Sustainability”

Social Perspectives Prof.N.Shanmugalingam University of Jaffna, Sri Lanka

Economic Perspective Dr.T.Bhavan Eastern University, Sri Lanka

Environmental Perspective Dr.(Mrs).R.Gnaneswaran University of Jaffna, Sri Lanka

Finance Perspective Dr.A.Jahfer South Eastern University of Sri Lanka

Moderator Prof.Ranjith Wijayawardana Rajarata University of Sri lanka

10.50 am Tea Break

11.00 am Technical Session

01.00 pm Lunch

02.50 pm End of the 2nd Day Session

04.00 pm Valedictory Session Prof.Fathuma Hansiya Abdul Rauf South Eastern University of Sri Lanka

4

DATE JULY 29, 2019

VENUE MH2 Faculty of Management Studies & Commerce

TRACK Accounting and Finance

CHAIR PERSON(s) Dr. (Ms).K.Kalainathan & Dr. A. Jahfer

COORDINATOR Mr.S.Balaputhiran

TIME REF.NO TITLE & AUTHOR(s)

11.00 A.M ICCM035

THE ADOPTION OF COMPUTERIZED ACCOUNTING SYSTEM (CAS) IN SMALL AND MEDIUM SCALES ENTERPRISES(SMES): WITH SPECIAL REFERENCE TO SMES LOCATED IN MATARA DISTRICT, SRI LANKA Darshi, G.A.N., Nanayakkara, M. S., & Gunawardene T.S.L.W

11.20 A.M ICCM042

A STUDY ON FINANCIAL MANAGEMENT PRACTICES OF SMALL AND MEDIUM ENTERPRISES IN BATTICALOA DISTRICT T.Keerthigha & L. Kengatharan

11.40 A.M ICCM058

WORKING CAPITAL MANAGEMENT AND FINANCIAL PERFORMANCE: EMPIRICAL STUDY OF LISTED MANUFACTURING COMPANIES IN SRI LANKA. Sinthuja Nagarajah & Hemaluxjini Thavarasasingam

12.00 PM ICCM069

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON FIRM PERFORMANCE: EVIDENCE FROM LISTED MANUFACTURING FIRMS OF COLOMBO STOCK EXCHANGE H.K.D.W.M.N.Amali Hapuhinna

12.20 P.M ICCM081

DIVIDEND POLICY AND EARNINGS PER SHARE: EMPIRICAL EVIDENCE FROM LISTED MANUFACTURING COMPANIES IN SRI LANKA R.Mithushana & T. Johnathan Kevin

12.40 P.M ICCM179

ENVIRONMENTAL CONSIDERATION OF SRI LANKAN CONTEXT M.W.Indrani, G.Wickremasinghe & Jayce M Naidoo

1.00 P.M END OF SESSION

http://www.seu.ac.lk/staff/academic/index.php?fun=FMC_004

5

DATE JULY 29, 2019

VENUE Hall 106 Faculty of Arts

TRACK Culture and Ethics

CHAIR PERSON(s) Prof.A.Shanmugathas & Dr.G.Jeyaseelan

COORDINATOR Dr.(Ms).S.Shanmugathas


11.00 A.M ICCM016

THE CULTURAL ASPECTS AND LITERARY VALUE OF A TEXT A STUDY ON ENTHAIYUMTHAYUM (ve;ijak; jhak;) - THE LAND OF OUR PARENTS, A TRANSLATED SRI LANKAN PLAY S.S.Gayathree

11.20 A.M ICCM044

SYNTACTIC DIFFICULTIES ENCOUNTERED BY NATIVE SPEAKERS IN LEARNING A SECOND LANGUAGE IN SRI LANKA: BASED ON CONCORD OF SENTENCES

Sujiththa Srikantharajah

11.40 A.M ICCM052

FOREMOST PLACE TO BUDDHISM AND ITS IMPLICATIONS IN SRI LANKA

Mathumitha Don Bosco & KosalaiMathan

12.00 PM ICCM076

DOMESTIC ACCOUNTABILITY AND ETHNIC RECONCILIATION IN POST-WAR SRI LANKA

N.Pushparajah

12.20 P.M ICCM190

IDENTITY CRISIS AND CULTURAL CONFRONTATION IN JHUMPA LAHIRI’S THE NAMESAKE: A CRITICAL ANALYSIS

Veeramankai Stalina Yoharatnam


6

DATE JULY 29, 2019


TRACK Economic & Urban Management

CHAIR PERSON(s) Prof.S.Santhirasegaram & Prof.K.Kugapalan

COORDINATOR Ms.S.Balagobi


11.00 A.M ICCM043

FLASH FLOOD IN MOUNTAINOUS AREAS; SPECIAL

REFERENCE NALANDAOYA CATCHMENT

Dilshika Chaturani & Mangala Jayarathne 11.20 A.M ICCM103 LAND ACCESS, LIVELIHOOD DIVERSIFICATION AND

MIGRATION OF RURAL YOUTH IN SRI LANKA W.G.R.L. Samaraweera, R.A.P.I.S. Dharmadasa, J. Weerahewa, P.H.T. Kumara & P.M.M. Fernando

11.40 A.M ICCM104

THE IMPACT OF MIGRATION AND REMITTANCES ON EDUCATION OF CHILDREN LEFT-BEHIND: EVIDENCE FROM RURAL SECTOR OF SRI LANKA

R.A.P.I.S.Dharmadasa, H.M.T.R.Herath, J.I.U.Jayalath & K.K.H.M.Rathnayake

12.00 PM ICCM128

SUSTAINABLE APPROACH TO WASTE MANAGEMENT IN

SRI LANKA- MUNICIPAL SOLID WASTE COMPOSTING –

CONCEPTUAL PAPER

Herath H.M.I.S.K

12.20 P.M ICCM152

ANALYSING THE IMPACT OF AGRICULTURAL LANDOWNERSHIP ON POVERTY AND FOOD SECURITY IN SRI LANKA A HOUSEHOLD LEVEL ECONOMETRIC ANALYSIS N.P. Ravindra Deyshappriya, G.H. Abeyweera, J.P.R.C. Ranasinghe & C.J.P. Kulathilake

12.40 P.M

END OF SESSION

7

DATE JULY 29, 2019


TRACK Marketing

CHAIR PERSON(s) Prof.MBM.Ismail & Prof.V.Sivalogathasan

COORDINATOR Ms.S.Vaikunthavasan


11.00 A.M ICCM005

AN EMPIRICAL INVESTIGATION ON PRODUCT INNOVATION AND ITS IMPACT ON CUSTOMER SATISFACTION: EVIDENCE FROM SAMSUNG MOBILE PHONE USERS IN JAFFNA PENINSULA. N.Menakan & S.Rajumesh

11.20 A.M ICCM009

IMPACT OF PRIVACY RISK ON FACEBOOK FAN PAGE LOYALTY; EMPERICAL STUDY OF FACEBOOK USERS

S.A.Sudarshana & V.Kumaradeepan

11.40 A.M ICCM062

SUSTAINABLE DEVELOPMENT THROUGH GREEN MARKETING ORIENTATION - A CONCEPTUAL APPROACH S.Pavithra & M.Karunanithy

12.00 P.M ICCM080

ENTREPRENEURIAL MARKETING IN SMALL AND MEDIUM ENTERPRISE SECTOR: CONCEPTUAL EXPLORATION

Bandara K.B.T.U.K

12.20 P.M ICCM170

NEWCOMER PROACTIVE BEHAVIOR AND ADJUSTMENT AMONG SCHOOL TEACHERS IN NORTHERN PROVINCE OF SRI LANKA

F.M.J.J.Kowsikka & Robinson James


8

DATE JULY 29, 2019


TRACK Contemporary Social Issues

CHAIR PERSON(s) Prof.P.Balasundarampillai & Dr. K. T. Ganeshalingam

COORDINATOR Mrs.S.M.C.Mahendran Aloysius


11.00 A.M ICCM113

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K.Jashmiya

11.20 A.M ICCM032

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A.Anparasi

11.40 A.M ICCM 007

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V.Kamalasiri

12.00 P.M ICCM166

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K.Jashmiya

12.20 P.M ICCM049

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M.B.Safna Sakki & M.R.Fathima Ramziya

12.40 P.M ICCM 037

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K.Jeevakumari 1.00 P.M END OF SESSION

9

DATE JULY 29, 2019


TRACK Accounting and Finance

CHAIR PERSON(s) Mr.M.Nadarajasundram & Mrs.J.Thevaruban

COORDINATOR Dr.(Mrs).Vijayakumran


2.00 P.M ICCM121

IMPACT OF INTEREST RATES FLUCTUATIONS ON THE FINANCIAL PERFORMANCE OF COMPANIES INFINANCIAL SECTOR OF SRI LANKA

R. Uthayakumar & W.M.W.Sandamali Jayawardhane

2.20 P.M ICCM122

PROFESSIONALS’ PERCEPTIONS ON EARNINGS MANAGEMENT: THE EFFECT OF DEMOGRAPHIC FACTORS P.O. De Silva

2.40 P.M ICCM133

CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN NORTHERN PROVINCE ORGANISATIONS: MANAGERS’ PERSPECTIVE

P.Thatshayini, Damitha Rajiniand & R.Pathmashalini

3.00 P.M ICCM145

IMPACT OF WORKING CAPITAL MANAGEMENT ON FIRMS’ PROFITABILITY: EVIDENCE FROM LISTED COMPANIES IN SRI LANKA K Sentheeran & S.Anandasayanan

3.20 P.M ICCM174

THE RELATIONSHIP BETWEEN INFLATION AND SHARE PRICE INDEX IN SRI LANKA

A.Mathuranthy


10

DATE JULY 29, 2019


TRACK Business Economics

CHAIR PERSON(s) Dr.T.Bavan & Dr.K.Sooriyakumar

COORDINATOR Dr.S.Ramesh

TIME REF.NO

2.00 P.M ICCM051

UNDEREMPLOYMENT AMONG GRADUATES AND THEIR COPING STRATEGIESIN THE WESTERN PROVINCE OF SRI LANKA N. K Abeysiriwardena

2.20 P.M ICCM067

DOES TAX REVENUE SPUR THE ECONOMIC GROWTH: EMPIRICAL EVIDENCE FROM SRI LANKA N.Neruja

2.40 P.M ICCM074

THE IMPACT OF THE SHADOW ECONOMY ON THE OFFICIAL ECONOMY IN SRI LANKA

L.Reginold

3.00 P.M ICCM155

DETERMINANTS OF SKILLED BASED MIGRATION IN SRI LANKA: EVIDENCES FROM PANEL DATA R.A.P.I.S.Dharmadasa, Dissanayake N.K.R, & H.M.T.R. Herath

3.20 P.M ICCM178

SAVING AND ATTITUDE: AN EVIDENCE FROM HOUSEHOLD SAVING IN THE JAFFNA DISTRICT

K.Kamalakumari & S.Santhirasegaram

3.40 P.M

END OF SESSION

11

DATE JULY 29, 2019


TRACK Business & Law

CHAIR PERSON(s) Ms.Shantha Abimanasingam & Dr.K.Guruparan

COORDINATOR Dr.S.Rajumesh


2.00 P.M ICCM053

IS PRESIDENT ABOVE THE CONSTITUTION? - A DISCUSSION IN THE BACKGROUND OF RECENT CONSTITUTIONAL CRISIS IN SRI LANKA M.Kosalai & T.Nirogini

2.20 P.M ICCM061

ACQUISITION OF LAND BY THE STATE UNDER THE SHIELD OF PUBLIC TRUST DOCTRINE: A CRITICAL ANALYSIS OF SRI LANKAN LAWS IN ITS POST – WAR CONTEXT

P.Supasini

2.40 P.M ICCM136

REFLECTIONS ON THE YOUTH POLICY FORMULATION: OPPORTUNITIES FOR THE NORTHERN PROVINCE OF SRI LANKA

S. Jeevasuthan

3.00 P.M ICCM008

THE IMPACT OF POLITICAL AND ECONOMIC STABILITY ON TOURIST ARRIVALS OF SRI LANKA AFTER LIBERALISATION

P.Sumitha & S.Vijayakumar

3.20 P.M ICCM045

WOW FEELING EFFECT ON REPEAT VISIT INTENTION WITH SPECIAL REFERENCE TO FIVE STAR HOTELS IN DOWN SOUTH

U.G.O.Sammani


12

DATE JULY 29, 2019


TRACK Entrepreneurship

CHAIR PERSON(s) Prof.V.Kanagasingam & Dr.A.Pushpanathan

COORDINATOR Mr.N.Umakanth


2.00 P.M ICCM015

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S.Nishanthini

2.20 P.M ICCM124

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2.40 P.M ICCM129

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V. Ravisankar & V.Anuraj

3.00 P.M ICCM182

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3.20 P.M ICCM200

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P.Navavithija & A.S.Sosai 3.40 P.M

END OF SESSION

13

DATE JULY 29, 2019


TRACK Education & Psychology

CHAIR PERSON(s) Mr.K.Sivananthamoorthy & Dr.(Mrs).Sathiyaseelan

COORDINATOR Dr.N.Kengatharan


2.00 P.M ICCM029

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M.M.F Nuha, A.B. M.MANAZIR & J.F. NAZEERA

2.20 P.M ICCM135

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K.Baskaran & J. Rasanayagam

2.40 P.M ICCM137

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M.Sathiyakumar & A.Sathiyaseelan

3.00 P.M ICCM031

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P.Nesan

3.20 P.M ICCM134

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3.40 P.M ICCM150

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T.Sivananthan & K.Kajavinthan


14

DATE JULY 30, 2019


TRACK Human Resource Management

CHAIR PERSON(s) Prof.V.Sivalogathasan & Dr.T.Mangaleswaran

COORDINATOR Mrs.P.Muraleetharan


11.00 A.M ICCM017

EMPLOYEE EMPOWERMENT, ORGANIZATIONAL COMMITMENT AND INNOVATIVE BEHAVIOUR AS CONTEMPORARY MANAGEMENT PRACTICES IN RESHAPING HUMAN CAPITAL S.Sudha

11.20 A.M ICCM106

FACTORS AFFECTING TO THE WORK-FAMILY CONFLICT (WFC) AMONG MARRIED FEMALE EXECUTIVE EMPLOYEES: (WITH SPECIAL REFERENCE TO BUSINESS PROCESS MANAGEMENT COMPANIES) Palihana Ralalage Deepika Wijesingha

11.40 A.M ICCM108

CONTEMPORARY MOTIVATIONAL STRATEGIES FOR

EMPLOYEES PERFORMANCE

T.Jegatheesvaran

12.00 P.M ICCM149

JOB HOPPING TENDENCY AMONG MILLENNIAL CONCEPTUAL PAPER S. Krishanthy

12.20 P.M ICCM153

COMPARATIVE STUDY ON THE IMPACT OF LEADERSHIP STYLES ON EMPLOYEE JOB SATISFACTION IN PRIVATE AND PUBLIC BANKING SECTOR ORGANIZATIONS; WITH SPECIAL REFERENCE TO VAUNIYA DISTRICT P.Mathushan & A.Sarawanabavan


15

DATE JULY 30, 2019


TRACK Communication

CHAIR PERSON(s) Prof.M.Saravanapava Iyer & Dr.K.Kannathasan

COORDINATOR Dr.S.Sivesan


11.00 A.M ICCM023

RELATIONSHIP BETWEEN TEXT COMPLEXITY, READERS' ABILITY AND TASKS AND READABILITY A.Rasakumaran

11.20 A.M ICCM040

PROBLEMS OF TRANSLATING MEDICAL TEXT- A STUDY BASED ON THE BOOK “GUIDELINE FOR RABIES PROPHYLAXIS” S.Sheliyna

11.40 A.M ICCM083

TEACHING READING SKILL PROMOTES EFFECTIVE LEARNING OF FUTURE TENSE AMONG THE FIRST-YEAR UNDERGRADUATES OF FACULTY OF MANAGEMENT AND COMMERCE AND RAMANATHAN ACADEMY OF FINE ARTS AT THE UNIVERSITY OF JAFFNA J.J.D. Patric

12.00 P.M ICCM086

FACTORS AFFECTING THE ACADEMIC ACHIEVEMENT OF MANAGEMENT UNDERGRADUATES WITH REFERENCE TO HIGHER EDUCATIONAL INSTITUTES IN KANDY

M.R.M. Riham & Shamala Kumar

12.20 P.M ICCM091

CAN BLENDED LEARNING SUPPORT IMPROVING ENGLISH COMMUNICATION SKILLS OF THE UNDERGRADUATES IN SRI LANKA? R.P. Dharmawardene

12.40 P.M

END OF SESSION

16

DATE JULY 30, 2019


TRACK Cuture & Ethics

CHAIR PERSON(s) Prof.N.Gnanakumaran & Prof. Dr.K.Visakaruban

COORDINATOR Ms.S.Dineshkumar


11.00 A.M ICCM198

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T.Selvamanokaran & N. Ganakumaran

11.20 A.M ICCM118

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K. Thavseelan & V. Pavanesan

11.40 A.M ICCM123

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12.00 PM ICCM146

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12.20 P.M ICCM159

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C.Ramanarajah

12.40 P.M ICCM163

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E.Jeyandran


mailto:[email protected]

17

DATE JULY 30, 2019


TRACK General Management

CHAIR PERSON(s) Dr. (Mrs) Sithy Safeena & Dr. Y. Nanthagopan

COORDINATOR Dr.A.Saravanabawan


11.00 A.M ICCM143

FACTORS AFFECTING THE ADOPTION OF E-LEARNING: A STUDY AMONG POSTGRADUATE STUDENTS IN SRI LANKA Kaveesha Silva, P.D.K.A. Kumara & S.M. Samarasinghe

11.20 A.M ICCM197

Impact of Government Expenditure on Economic Growth

in Sri Lanka during 1980-2017: An Econometrics Analysis

S.Joseph Francis & K. Amirthalingam

11.40 A.M ICCM188

BLUE OCEAN STRATEGIES (BOS) OVER BUSINESS PERFORMANCE: EVIDENCE FROM SRI LANKAN BANKING INDUSTRY K. M. S.Senevirathne & G. N.Kuruppu

12.00 P.M ICCM063

IMPACT OF BOARD STRUCTURE ON CORPORATE PERFORMANCE: AN EMPIRICAL STUDY OF LISTED BANKING & FINANCE COMPANIES IN SRI LANKA H.Thavarasasingam, S.Balagobei & S.Anandasayanan

12.20 P.M ICCM059

GREEN MARKETING MIX AS STRATEGY TO IMPROVE

COMPETITIVE ADVANTAGE

S.Pavithra & A.Pushpanathan


18

DATE July 30, 2019


TRACK Cuture & Ethics

CHAIR PERSON(s) Prof.S.Sivalingaraja & Dr.(Mrs).S.Manonmany

COORDINATOR Mrs.S.Anandasayanan


11.00 A.M ICCM130

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11.20 A.M ICCM171

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N.Selvampikai

11.40 A.M ICCM036

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J.Srikala

12.00 P.M ICCM038

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Sivanesh Ranjidha & Athisivam Sasikala

12.20 P.M ICCM196

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12.40 P.M ICCM034

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19

DATE JULY 30, 2019


TRACK Knowledge Management

CHAIR PERSON(s) Prof.N.Shanmugalingam & Dr.K.Suthakar

COORDINATOR Dr.(Mrs).R.Yogendrarajah


2.00 P.M ICCM119

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R.Sugarnan & S.Sivakanthan

2.20 P.M ICCM156

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T.Rusika & S.Sivakanthan

2.40 P.M ICCM057

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S.Srikanthan

3.00 P.M ICCM087

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N.Niroja

3.20 P.M ICCM120

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S.Srimuralitharan

3.40 P.M ICCM088

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4.00 P.M

END OF SESSION

20

DATE JULY 30, 2019


TRACK Technology and Innovation Management

CHAIR PERSON(s) Dr.P.Selvarajan & Dr.A.Rukshan

COORDINATOR Mrs.J.Thevananth


2.00 P.M ICCM025

IMPACT OF ACADEMIC BASED INFORMATION TECHNOLOGICAL SYSTEMS TOWARD THE IMPROVEMENT OF SOCIAL PRODUCTIVITY AMONG HIGHER STUDIES PROGRAM FOLLOWERS; A STUDY BASED ON MICROSOFT OFFICE 365 SYSTEM M.R.Suraj & R.A.S.A.Perera

2.20 P.M ICCM039

A PROCESS TECHNOLOGICAL INNOVATION FOR THE

GROWTH OF INTERNATIONALIZED VCO EXTRACTING

FIRMS AND THE ECONOMY: A FEASIBILITY STUDY OF A

TECH-IMPROVED FERMENTATION METHOD FOR

INTERNATIONALIZED VCO EXTRACTING TSMES

Fernando W.M.S.N, Dasanayaka S.W.S.B & Mudalige D

2.40 P.M ICCM041

THE FACTORS ENCOURAGING ON KNOWLEDGE SHARING USING WEB 2.0 TECHNOLOGIES AMONG UNDERGRADUATES: A SPECIAL REFERENCE OF BUSINESS STUDIES STUDENTS AT VAVUNIYA CAMPUS J.Sutharsini

3.00 P.M ICCM050

Role-Based Portal Information System Restructuring For Higher Education Institutes: Design Science Approach R.L.Samantha


21

DATE JULY 30, 2019


TRACK Accounting & Finance

CHAIR PERSON (s) Dr.A.Jahfer & Dr. A Andrew

COORDINATOR Dr.R.Vijayakumaran


2.00 P.M ICCM082

Audit Committee Characteristics and Net Margin: Empirical Evidence from Listed Land and Property Companies in Sri Lanka T. Johnathan Kevin & R.Mithushana

2.20 P.M ICCM098

PROCUREMENT PROCEDURE AND INVENTORY MANAGEMENT: EVIDENCE FROM SMALL AND MEDIUM SIZED ENTERPRISES IN ANURADHAPURA DISTRICT J.M.N Wijekumara & A.L.M. Jameel

2.40 P.M ICCM183

DOES THE FIRM SIZE AFFECT THE PROFITABILITY? EVIDENCE FROM LISTED MANUFACTURING COMPANIES IN SRI LANKA

R.Kobika

3.00 P.M ICCM185

INFLUENCE OF INVESTORS’ BEHAVIOUR ON INVESTMENT PERFORMANCE: A STUDY ON INDIVIDUAL INVESTORS AT COLOMBO STOCK EXCHANGE IN NORTHERN PROVINCE OF SRI LANKA N.Pratheepan & Y.Rathiranee


http://www.fcm.esn.ac.lk/index.php/a-andrew

22

Organised by Faculty of Management Studies and Commerce,

University of Jaffna, Sri Lanka.

Documents

PROGRAMME SCHEDULE - conf.jfn.ac.lkconf.jfn.ac.lk/iccm/wp-content/uploads/2019/07/Schedule2019v3.pdf · 1 iccm- 2019 programme schedule 5th international conference on contemporary