Tools to Help You Measure Test and Improve Your Social Media Efforts

Tools to Help You

Measure, Test & Improve

SocialJennifer Sable LopezDirector of Community at Moz

@jennita

#SMX #SMXsocial2013 #24B

Make Social

Work For *YOU*

Find the Right Tool,

For the Data You Need

1. Tracking KPIs and

Goals

@jennita #SMX #24B

What Are Your Goals?

Increase community engagement

on Google+ by 10%.

Increased engagement leads to

greater knowledge of inbound

marketing in the greater

community and reaches a

broader marketing audience.

A Major Strategic

Initiative at Moz

@jennita #SMX #24B

What Are Your KPIs to Help Reach The Goals?

Increase community

engagement on Google+

by 10%

@jennita #SMX #24B

TrueSocialMetrics

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Capture Numbers Weekly

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How Does it Change Month over Month?

Google + Engagement

2. What Gets the

Most Engagement?

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On Facebook – Using Insights

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Using Unified (aka Pagelever)

We post more

photos…

Because photos get

the highest

engagement!

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SocialEngage for Twitter

What gets

retweeted?

Content w/ the

most reach

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SimplyMeasured For Google+

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Instagram

3. What’s the

Best Time to

_____?

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Followerwonk

Tweet #1

Tweet #2

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When are you active?

Tweet #1

Tweet #2

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Twitter Analytics

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Post to Facebook?

“The average number of your fans who saw any

posts on Facebook by day of the week.”

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A wee bit more helpful?

Notice a trend?

PageLever Now

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SimplyMeasured

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Publish a Blog Post - Bitly

See when you get the

most clicks

5. Who Are Your

Influencers?

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Google+ Ripples

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Topsy

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TrueSocialMetrics

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SocialEngage

Measure.

Test.

Improve.

Free/Freemium Tools Mentioned

Bitly https://bitly.com/

Facebook https://www.facebook.com/insights/

FollowerWonk https://followerwonk.com/

Simply Measured http://simplymeasured.com/

Statigram http://statigram.com/

TrueSocialMetrics http://truesocialmetrics.com/

Twitter https://ads.twitter.com/

Paid Tools Mentioned

SocialEngagehttp://www.exacttarget.com/products/social-media-marketing

SproutSocialhttp://sproutsocial.com/

Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/

Jennifer Sable Lopez Director of Community at Moz

@jennita

jen@moz.com

Thank You