Analytics - Estimate, Measure and Improve

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Do you want to improve the ROI of your Digital Marketing campaigns? Learn how to be effective in Estimating, Measuring and Improving data.

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  • 1. Digital Vidya Digital MarketingBootcamp Analytics - Estimate, Measure & Improvewww.digitalvidya.com

2. Digital Vidya Nestle launching a new brand"IPL Coffee"Targeted: Cricket lovers Geography: Indiawww.digitalvidya.com 3. Digital Vidya Objective Pre launch Online Market Assessmentwww.digitalvidya.com 4. Digital Vidya Channels to Consider Google Facebook Twitter Individual Publishers Display Ads Ad Networks www.digitalvidya.com 5. Digital Vidya Google Foundation: Search Key: Search Terms Identification (How to think of search Terms?) Long Tail: Coffee Cricket Broad Match: Coffee, Cricket Lateral Theme: Tea, Indian Sports www.digitalvidya.com 6. Digital Vidya Assess Search Volumewww.digitalvidya.com 7. Digital Vidya Location Trend Analysis www.digitalvidya.com 8. Digital VidyaTime Trend AnalysisIs it growing or reducing over time? www.digitalvidya.com 9. Digital Vidya Identifying Lateral themesHow?www.digitalvidya.com 10. Digital Vidya News Reference Volumewww.digitalvidya.com 11. Digital Vidya Assess impulsive growthwww.digitalvidya.com 12. Digital VidyaHot Searches Analysis Check for Designing new Lateral Themeswww.digitalvidya.com 13. Digital Vidya Website Analysiswww.digitalvidya.com 14. Digital VidyaFacebook Foundation: Profile Targeting is easy Key to Success: Engaging Themewww.digitalvidya.com 15. Digital Vidya Assess Target Marketwww.digitalvidya.com 16. Digital Vidya Specifics & Laterals www.digitalvidya.com 17. Digital Vidya Identify Direct & Lateral Pageswww.digitalvidya.com 18. Digital Vidya Twitter Foundation: Fan Following & Terms Key to Success: Credibility Success Metrics: People spreading &engaging around the buzzwww.digitalvidya.com 19. Digital Vidya Twitter Search www.digitalvidya.com 20. Digital VidyaIndividual Publishers Watch out: Relevancy, Bargain Revenue Model: CPM, CPC, Fixed Cost Validate: Reporting (Visibility, Relevancy) Reporting: customized Same is true about Ad Networkswww.digitalvidya.com 21. Digital VidyaImportant Tools Market/Completion Analysis Google Treads, Compete, Hitwise, Twitter search, Google Keywords Suggestion Tool. ClickStream Analysis Google Analytics, Omniture, Web Treads etc Experimentation Google Optimizer, Site Perfect Listening & Buzz Measurement Different for every channelwww.digitalvidya.com 22. Digital Vidya Can you target Specific demographics throughSearch Engine?www.digitalvidya.com 23. Digital Vidya Google Placement Targeting www.digitalvidya.com 24. Digital Vidya Tools to Listen, Engage & Create in Social Mediawww.digitalvidya.com 25. Digital Vidya Google Alerts www.digitalvidya.com 26. Digital VidyaTweet Deckwww.digitalvidya.com 27. Digital Vidya SM2 by Techrigywww.digitalvidya.com 28. Digital Vidya Radian6 www.digitalvidya.com 29. Digital VidyaThank You!Want to leverage SMM for your Business?Join us in our next Bootcampwww.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com