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Tools to Help You Measure Test and Improve Your Social Media Efforts by Jennifer Sable Lopez @jennita of Moz
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Tools to Help You
Measure, Test & Improve
SocialJennifer Sable LopezDirector of Community at Moz
@jennita
#SMX #SMXsocial2013 #24B
Make Social
Work For *YOU*
Find the Right Tool,
For the Data You Need
1. Tracking KPIs and
Goals
@jennita #SMX #24B
What Are Your Goals?
Increase community engagement
on Google+ by 10%.
Increased engagement leads to
greater knowledge of inbound
marketing in the greater
community and reaches a
broader marketing audience.
A Major Strategic
Initiative at Moz
@jennita #SMX #24B
What Are Your KPIs to Help Reach The Goals?
Increase community
engagement on Google+
by 10%
@jennita #SMX #24B
TrueSocialMetrics
@jennita #SMX #24B
Capture Numbers Weekly
@jennita #SMX #24B
How Does it Change Month over Month?
Google + Engagement
2. What Gets the
Most Engagement?
@jennita #SMX #24B
On Facebook – Using Insights
@jennita #SMX #24B
Using Unified (aka Pagelever)
We post more
photos…
Because photos get
the highest
engagement!
@jennita #SMX #24B
SocialEngage for Twitter
What gets
retweeted?
Content w/ the
most reach
@jennita #SMX #24B
SimplyMeasured For Google+
@jennita #SMX #24B
3. What’s the
Best Time to
_____?
@jennita #SMX #24B
Followerwonk
Tweet #1
Tweet #2
@jennita #SMX #24B
When are you active?
Tweet #1
Tweet #2
@jennita #SMX #24B
Twitter Analytics
@jennita #SMX #24B
Post to Facebook?
“The average number of your fans who saw any
posts on Facebook by day of the week.”
@jennita #SMX #24B
A wee bit more helpful?
Notice a trend?
PageLever Now
@jennita #SMX #24B
SimplyMeasured
@jennita #SMX #24B
Publish a Blog Post - Bitly
See when you get the
most clicks
5. Who Are Your
Influencers?
@jennita #SMX #24B
Google+ Ripples
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Topsy
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TrueSocialMetrics
@jennita #SMX #24B
SocialEngage
Measure.
Test.
Improve.
Free/Freemium Tools Mentioned
Bitly https://bitly.com/
Facebook https://www.facebook.com/insights/
FollowerWonk https://followerwonk.com/
Simply Measured http://simplymeasured.com/
Statigram http://statigram.com/
TrueSocialMetrics http://truesocialmetrics.com/
Twitter https://ads.twitter.com/
Paid Tools Mentioned
SocialEngagehttp://www.exacttarget.com/products/social-media-marketing
SproutSocialhttp://sproutsocial.com/
Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/
