The Method Behind Instagram Fame, Digiday Retail Summit, June 28th, 2016

INSTAGRAMENGAGEMENT

Why Instagram is Important for Retailers

• Connect with Customers

• Craft a Strong Brand Message

• Make People Feel

• Build Community

• Foster Brand Loyalty

@maryorton www.memorandum.com www.thetroveapp.com

The Five Principles of Instagram Engagement

1. Brand Identity

2. Post Authenticity and Relatability

3. Feed Aesthetic and Messaging

4. Consistent, Optimized Timing

5. Community Interaction

1. Brand Identity

#DRSInstaChallenge

POST BY 7PM TONIGHT

USING #DRSInstaChallenge

EMAIL: MARY@MEMORANDUM.COM

The Five Principles of Instagram Engagement

1. Brand Identity

Thank you!

instagram: @maryortonemail: mary@memorandum.comMEMORANDUM: www.memorandum.comTROVE: www.thetroveapp.com

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