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INSTAGRAMENGAGEMENT
Why Instagram is Important for Retailers
• Connect with Customers
• Craft a Strong Brand Message
• Make People Feel
• Build Community
• Foster Brand Loyalty
@maryorton www.memorandum.com www.thetroveapp.com
The Five Principles of Instagram Engagement
1. Brand Identity
2. Post Authenticity and Relatability
3. Feed Aesthetic and Messaging
4. Consistent, Optimized Timing
5. Community Interaction
@maryorton www.memorandum.com www.thetroveapp.com
1. Brand Identity
vs.
@maryorton www.memorandum.com www.thetroveapp.com
2. Post Authenticity and Relatability
@maryorton www.memorandum.com www.thetroveapp.com
2. Post Authenticity and Relatability
vs.
@maryorton www.memorandum.com www.thetroveapp.com
2. Post Authenticity and Relatability
vs.
@maryorton www.memorandum.com www.thetroveapp.com
3. Feed Aesthetic and Messaging
@maryorton www.memorandum.com www.thetroveapp.com
3. Feed Aesthetic and Messaging
@maryorton www.memorandum.com www.thetroveapp.com
4. Consistent, Optimized Timing
@maryorton www.memorandum.com www.thetroveapp.com
5. Community Interaction
@maryorton www.memorandum.com www.thetroveapp.com
#DRSInstaChallenge
POST BY 7PM TONIGHT
USING #DRSInstaChallenge
OR
EMAIL: [email protected]
@maryorton www.memorandum.com www.thetroveapp.com
The Five Principles of Instagram Engagement
1. Brand Identity
2. Post Authenticity and Relatability
3. Feed Aesthetic and Messaging
4. Consistent, Optimized Timing
5. Community Interaction
@maryorton www.memorandum.com www.thetroveapp.com
Thank you!
instagram: @maryortonemail: [email protected]: www.memorandum.comTROVE: www.thetroveapp.com
