Engaging Millennials through Conversational Search

March 12, 2009 @ 7:45 a.m.Brad Bostic, Co-Founder, ChaCha

Millennials:What do YOU know

about them?

Confidential & Proprietary, ChaCha Search, Inc.

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Confidential & Proprietary, ChaCha Search, Inc.

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{Video will play here}

3 minute Video of Millennials answering questions on how they view today’s technology / advertising

It’s About Relevant Conversation

• Listen to what they are saying

• Be where they are

• Be creative

• Two way dialogue

• Consistent messaging

Confidential & Proprietary, ChaCha Search, Inc.

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Confidential & Proprietary, ChaCha Search, Inc.

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ChaCha is like calling a smart friend.

Confidential & Proprietary, ChaCha Search, Inc.

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Mobile User and Demographics

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ChaCha is Viral

A new userevery 7 seconds!

Used an average of21 times per month

92%hear about ChaCha

from friends or family

2008

How ChaCha works

Confidential & Proprietary, ChaCha Search, Inc.

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{Video will play here}

50 second Video showing how ChaCha advertising works