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Passions Worth Spreading
The First Marketplace for Athletes to Sell their Videos To Brands and Media
V I D E O I S K I N G
C O N T E N T M A R K E T I N G
LIMITED BUDGET
PROVING ROI
CREATING QUALITY ENGAGING CONTENT
LACK OF TIME
78 BILLION $
CONTENT MARKETING MARKETBrands and media are looking for native videos
BIGGEST CHALLENGES
Marketeerscontent needsare increasing
33% inContent
Marketing
Marketing Budgetin 2018
45 B $
Sports Sponsorship leads the Sport Market Growth with +5,3% CAGR (2011-15)
132 BSport MarketGates
MediaMerchandising
Spon
sors
hip
31%
29 M $22 M $ 43 M $
Lebron JamesMessi Nadal
0.7% goes to 10 World’s Highest-Paid Athletes
SPORT MARKET
Sport Sponsorship
90% EVENTS GET 90% OF THE BRANDS’ SPONSORSHIP BUDGET
VIDEO-MARKETPLACE
$400Damian Blaum $430Damian Blaum $500Redmond, J. $600Tony Mars
$500Ronnie Blum $920Peter Maston$805John Smith $350Connie Carter
AGE GENDER LOCATION SPORTS
LEVEL
INFLUENCE
GOALS
BRANDS
COST
VIDEO LENGHT
WISH LIST
CONTENT TAGS VALUES
Freemium Filter Options
LANGUAGE
Priority AccessDiscoverySelect your Favourite Videos or Athletes Video-Creators. Set Alerts.
Block an Athlete for1 month to get exclusive video-content production on-demand
ChallengesAsk our community to create content for you, by following your brief
BENEFITS
UNLIMITEDLEGAL RIGHTS
SAVETIME
SAVEMONEY
Worldwide
Multiplatform
Forever
HOW IT WORKS?
BRANDS
MEDIA
72 hMCN
ATHLETES
C2B PAYG FREEMIUM MODEL
Access toPremium Filters Unlimited
Challenges
Pre-pay10,000 €CREDIT PASS
UnlimitedAlerts
0 €
UnlimitedSearches
Discount over Video’s price
ExpressCart
Only 1Challenge(30 days)
Credit
Pay with your Pass.
with Bank Transfer
Only 1Alert
(30 days)
WHY ATHLETE GENERATED VIDEOS?
Kilian Jornet
AUTHENTICITY / REAL
HIGH VIRALITY POTENTIALFun, Awesome, Didactic, Inspiring
HIGH DEFINITION
REPRESENT VALUES
VARIETY OF STORIESabout travel, food, health, sports, adventures, etc
7 MILLION
SOCIAL MEDIALead The Conversation
& Increase Fan Engagement
POSShare Authentic
Recommendations
EVENTSSurprise your Guests
OUT DOOR ADSGet Attention & higher
Recall levels
BRANDS ARE THE NEW MEDIA
PRODUCT VRGive access to exclusive VR or 360º video content
EMAILINGSCommunity Engagement> 300% Conversion Rate
What can Brands do with athlete generated videos (AGV)?
AGV
BLOGImprove Rank position
(SEO)
EXTENDING AD’S MOMENTUMS
1 2 3 4 5 6 7 8 9 10
BRAND AWARENESS BRAND EXPERIENCE BRAND CONVERSATION
ADVERTISING
INFLUENCERS MARKETING
ATHLETES GENERATED VIDEOS (AGV)
SOCIAL SHARING
PAID MEDIA
PAID MEDIA OWNED MEDIA EARNED MEDIA
PLAYERSSports Focused
Generalist
AutomaticAgency Style
Serious
Cool
FOUNDERS + ADVISORS
Arnau Llop
CTO & Co-Founder
Paula Monroy
CEO & Founder
I T
MARKETINGArnaldo Muñoz
GM AirBnB(ES & PT)
Javier Arias
Partner Manager YouTube (UK)
Alex Dantart
Olapic’s Founder
Rodrigo Miranda
GM ISDI
Dionís Guzmán
MMA EMEA
Lluis Alonso
Business Analyst
Click on pictures to
2015 2016 2017 2018
Develop&
Betatesting
43 K $54 K $
100 K $
Financing
2 M $
ROADMAP
540 $
Feb
Mar
Apr
May
Jun
Jan
80 Influencers
500 Videos
For Sale
70 Leads &PartnersContacts
1,300Registered
Athletes50Brands& Media
30 TIER 1 CLUBS
MILESTONES
Incorporation
150 USAgencies, Brands,
Media, Partnerships
Jul
Aug
Sep
2 Challenges16 videos
50k 5 4 0 K $★ PRODUCT: IT, UX & UI★ LEGAL & TAXES Strategy
Thank You!Contact: paula.monroy@sportyheroes.com+34 690 64 64 22
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