17
Passions Worth Spreading The First Marketplace for Athletes to Sell their Videos To Brands and Media

Sporty Heroes Deck_feb 2017

Embed Size (px)

Citation preview

Page 2: Sporty Heroes Deck_feb 2017

V I D E O I S K I N G

C O N T E N T M A R K E T I N G

Page 3: Sporty Heroes Deck_feb 2017

LIMITED BUDGET

PROVING ROI

CREATING QUALITY ENGAGING CONTENT

LACK OF TIME

78 BILLION $

CONTENT MARKETING MARKETBrands and media are looking for native videos

BIGGEST CHALLENGES

Marketeerscontent needsare increasing

33% inContent

Marketing

Marketing Budgetin 2018

Page 4: Sporty Heroes Deck_feb 2017

45 B $

Sports Sponsorship leads the Sport Market Growth with +5,3% CAGR (2011-15)

132 BSport MarketGates

MediaMerchandising

Spon

sors

hip

31%

29 M $22 M $ 43 M $

Lebron JamesMessi Nadal

0.7% goes to 10 World’s Highest-Paid Athletes

SPORT MARKET

Sport Sponsorship

90% EVENTS GET 90% OF THE BRANDS’ SPONSORSHIP BUDGET

Page 5: Sporty Heroes Deck_feb 2017

VIDEO-MARKETPLACE

$400Damian Blaum $430Damian Blaum $500Redmond, J. $600Tony Mars

$500Ronnie Blum $920Peter Maston$805John Smith $350Connie Carter

AGE GENDER LOCATION SPORTS

LEVEL

INFLUENCE

GOALS

BRANDS

COST

VIDEO LENGHT

WISH LIST

CONTENT TAGS VALUES

Freemium Filter Options

LANGUAGE

Priority AccessDiscoverySelect your Favourite Videos or Athletes Video-Creators. Set Alerts.

Block an Athlete for1 month to get exclusive video-content production on-demand

ChallengesAsk our community to create content for you, by following your brief

Page 6: Sporty Heroes Deck_feb 2017

BENEFITS

UNLIMITEDLEGAL RIGHTS

SAVETIME

SAVEMONEY

Worldwide

Multiplatform

Forever

Page 7: Sporty Heroes Deck_feb 2017

HOW IT WORKS?

BRANDS

MEDIA

72 hMCN

ATHLETES

Page 8: Sporty Heroes Deck_feb 2017

C2B PAYG FREEMIUM MODEL

Access toPremium Filters Unlimited

Challenges

Pre-pay10,000 €CREDIT PASS

UnlimitedAlerts

0 €

UnlimitedSearches

Discount over Video’s price

ExpressCart

Only 1Challenge(30 days)

Credit

Pay with your Pass.

with Bank Transfer

Only 1Alert

(30 days)

Page 9: Sporty Heroes Deck_feb 2017

WHY ATHLETE GENERATED VIDEOS?

Kilian Jornet

AUTHENTICITY / REAL

HIGH VIRALITY POTENTIALFun, Awesome, Didactic, Inspiring

HIGH DEFINITION

REPRESENT VALUES

VARIETY OF STORIESabout travel, food, health, sports, adventures, etc

7 MILLION

Page 10: Sporty Heroes Deck_feb 2017

SOCIAL MEDIALead The Conversation

& Increase Fan Engagement

POSShare Authentic

Recommendations

EVENTSSurprise your Guests

OUT DOOR ADSGet Attention & higher

Recall levels

BRANDS ARE THE NEW MEDIA

PRODUCT VRGive access to exclusive VR or 360º video content

EMAILINGSCommunity Engagement> 300% Conversion Rate

What can Brands do with athlete generated videos (AGV)?

AGV

BLOGImprove Rank position

(SEO)

Page 11: Sporty Heroes Deck_feb 2017

EXTENDING AD’S MOMENTUMS

1 2 3 4 5 6 7 8 9 10

BRAND AWARENESS BRAND EXPERIENCE BRAND CONVERSATION

ADVERTISING

INFLUENCERS MARKETING

ATHLETES GENERATED VIDEOS (AGV)

SOCIAL SHARING

PAID MEDIA

PAID MEDIA OWNED MEDIA EARNED MEDIA

Page 12: Sporty Heroes Deck_feb 2017

PLAYERSSports Focused

Generalist

AutomaticAgency Style

Serious

Cool

Page 13: Sporty Heroes Deck_feb 2017

FOUNDERS + ADVISORS

Arnau Llop

CTO & Co-Founder

Paula Monroy

CEO & Founder

I T

MARKETINGArnaldo Muñoz

GM AirBnB(ES & PT)

Javier Arias

Partner Manager YouTube (UK)

Alex Dantart

Olapic’s Founder

Rodrigo Miranda

GM ISDI

Dionís Guzmán

MMA EMEA

Lluis Alonso

Business Analyst

Click on pictures to

Page 14: Sporty Heroes Deck_feb 2017

2015 2016 2017 2018

Develop&

Betatesting

43 K $54 K $

100 K $

Financing

2 M $

ROADMAP

540 $

Page 15: Sporty Heroes Deck_feb 2017

Feb

Mar

Apr

May

Jun

Jan

80 Influencers

500 Videos

For Sale

70 Leads &PartnersContacts

1,300Registered

Athletes50Brands& Media

30 TIER 1 CLUBS

MILESTONES

Incorporation

150 USAgencies, Brands,

Media, Partnerships

Jul

Aug

Sep

2 Challenges16 videos

Page 16: Sporty Heroes Deck_feb 2017

50k 5 4 0 K $★ PRODUCT: IT, UX & UI★ LEGAL & TAXES Strategy

Page 17: Sporty Heroes Deck_feb 2017

Thank You!Contact: [email protected]+34 690 64 64 22