Space Plans & Startifacts: Deconstructing the Star Wars: Force Awakens

TITLE

star WarsTake my Money

Shut up anD

experience by @joenormal

TITLE

star WarsTake my Money

Shut up anD

experience by @joenormal

HI MELANIE!

• Fastest film to gross $1 billion – 12 days

• Biggest worldwide opening weekend and single weekend gross – $529 million

• Highest-grossing Star Wars film

• Biggest December international opening weekend – $281 million

• Biggest Disney international opening – $281 million

• Highest-grossing 2015 film – $1.870 billion

• Highest-grossing Disney release, surpassing The Avengers

1. it’s a Trap! 2. Power of Partners 3. Stay on Targets

A deliberate and carefully designed marketing strategy.

-Bob Igor

Pulse Planbuilds

Anticipation

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THE TRAILERS

Startifacts

of PartnersThe Power

licensing DoESN’T even begin to describe what just happened.

DIFFERENT STROKES

KIDS & ADULT CHILDREN

18 Hours, 15 Cities, 12 Countries

dedicated to toy unboxing

18 of the top 100 Youtube Channels

8.1 billion views

ENGAGEMENT

StAR WARS brings us Together

Even

tize

!