F2F Online Mobile

Mobile emerges as the most engaging and interest retaining method for consumers with respondents returning to next survey in 3 days itself. Mobile device has saved the day for #mrx

Takeaways

Interesting Facts

To understand the survey responses, we applied this prediction framework to

Primary 10 Min quant interview on lifestyle & purchase behavior.

Behavioral Data Benchmarked the data capturedagainst mobile meter data.

Mobile meter

10 min research Instrument

Demographics Commute Timings Purchase Behavior App

Usage Behavior

Average time spent on Phones using various apps

(*SmartSight is a progressive panel management solution to passively track and analyze behavioral data built on an advanced analytics engine that allows us to understand and predict panelists' behavior.)

Learnings & Recommendations

B2B & Specialist Panels

ARGENTINA | AUSTRALIA | BRAZIL | CHILE | COLOMBIA | CHINA | INDIA | INDONESIA | KSA | MEXICO | NEW ZEALAND | NIGERIA | POLAND | PHILIPPINES | RUSSIASOUTH AFRICA | SOUTH KOREA | SINGAPORE | TAIWAN | THAILAND | TURKEY | UAE

IT | TRAVEL | MOBILE | HEALTHCARE | AUTOMOBILE | FINANCE

www.borderlessaccess.com

Online & Mobile Panels

And observed significant responses

70%

More than 70% of TG preferred shopping on Mobiles

Food Delivery

Consumer & Household products

The Force Awakens‘Methodologies do Matter in Subtle Ways’

Customers are moving towards online & mobile purchases Irrespective of methodologies. #mrx to follow the same #deviceagnostic

Takeaways

COFFEE

JUICE

MILK

Male

Female

Prediction Framework

Trusted

Security

Promotion

Location

Timely

Deal

Apps

Analyzed data to understand and explain some results.

Transition of Market Research

Old War vs New War

ApproachApproach

INDIA

BangaloreINDONESIA

Jakarta

F2F Mobile

Actual time – 70mins Perceived time – 350minsPerceived time Actual time 35070

Online

Traditional Market Research Market Research Through New Methodology

Survey Hangover by Methodology Today

Days15

Days5

Days3