Eric Enge eenge@stonetemple.com www.stonetemple.com
Social Media With a Purpose
Eric Enge eenge@stonetemple.com www.stonetemple.com
Stone Temple Consulting
Full-service Digital Marketing Agency
Content Marketing
• Strategic Plan• Off-site Placements• On-site Content• Influencer / Media Relationships• Link Building
On-Page SEO
• Comprehensive Audits• Site Hierarchy (IA)• Search Engine Crawl Management• Crawls• Ongoing Site Reviews and Auditing
• Mobile Strategy• Mobile SEO Implementation• AMP• App Strategy• Deep Linking• App Store Optimization
Social Media
• Strategic Plan• Drive Business Results• Influencer / Media Relationships• Content Strategy• Content Generation
Mobile
Eric Enge eenge@stonetemple.com www.stonetemple.com
1984 World Foosball
Champion – “Goalie War”
Eric Enge – Fun Fact
Eric Enge eenge@stonetemple.com www.stonetemple.com
What’s Our Objective?
Eric Enge eenge@stonetemple.com www.stonetemple.com
1. More Followers?
Eric Enge eenge@stonetemple.com www.stonetemple.com
These
People
Disagree
Eric Enge eenge@stonetemple.com www.stonetemple.com
2. More Engagement?
Eric Enge eenge@stonetemple.com www.stonetemple.com
Source: Chartbeat
Eric Enge eenge@stonetemple.com www.stonetemple.com
Hilton Suggests: Fantastic Engagement Example
Eric Enge eenge@stonetemple.com www.stonetemple.com
Sadly, the Last Tweet Was on Feb 20!
Eric Enge eenge@stonetemple.com www.stonetemple.com
3. Directly Drive SEO?
Eric Enge eenge@stonetemple.com www.stonetemple.com
Links From All These Sites are
NoFollow
(Which Means They Have No SEO
Value)
Eric Enge eenge@stonetemple.com www.stonetemple.com
Let’s Rethink That Objective
Eric Enge eenge@stonetemple.com www.stonetemple.com
Start With a Purpose
Eric Enge eenge@stonetemple.com www.stonetemple.com
How Can I Drive Leads & Sales?
Eric Enge eenge@stonetemple.com www.stonetemple.com
Today’s Environment is an Ecosystem
Eric Enge eenge@stonetemple.com www.stonetemple.com
Larger Audiences Increase Visibility
Eric Enge eenge@stonetemple.com www.stonetemple.com
Who in This
Chart Can
Amplify Your
Message?
Eric Enge eenge@stonetemple.com www.stonetemple.com
This is Your Target, Right
Here
Eric Enge eenge@stonetemple.com www.stonetemple.com
Social Media Sharing Can Build Your Audience
1 2
34
Eric Enge eenge@stonetemple.com www.stonetemple.com
Social Media Sharing Can Drive Links
Eric Enge eenge@stonetemple.com www.stonetemple.com
Influencer
Influencers Are an Accelerant
Eric Enge eenge@stonetemple.com www.stonetemple.com
Influencers Have Large Audiences
Eric Enge eenge@stonetemple.com www.stonetemple.com
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 962-8474
www.stonetemple.com
Thank You!