Share Against Disease - Campaign Report

SHARE AGAINST DISEASEA CLICK FUNDING CAMPAIGN INNOVATED BY:

21/07 – 09/08

EACH DAY THERE ARE +4.5 BILLION CLICKS ON BUTTON & +4000 PEOPLE DIE AROUND THE WORLD BECAUSE OF HEPATITIS DISEASES!

HOW COULD THE BUTTON SAVE LIVES AND FIGHT DISEASE?THAT’S THE CONCEPT BEHIND “SHARE AGAINST DISEASE” CAMPAIGN. AT THE WORLD HEPATITIS DAY; WE MADE AN AWARENESS VIDEO AND ASKED EGYPTIANS ON FACEBOOK TO SHARE THAT VIDEO AND FOR “EACH SHARE” EQUALS A “DONATION” TO A HEALTHCARE ORGANIZATION THAT HELP PEOPLE TO GET THE MEDICATION SUPPORT FOR FREE.

THE STORY.

THE CAMPAIGN WAS LAUNCHED BY 3 PARTNERS:

THE PARTNERS.

FOR EACH SHARE TO THE VIDEO FROM AKHBARAK.NET FACEBOOK PAGE; ANDALUSIA HOSPITALS WOULD PAY 50 PIASTERS TO EGYPTIAN CURE BANK

CREATIVE VIDEO

THE STRATEGY.

CREATIVE VIDEO WAS POSTED ON AKHBARAK.NET FACEBOOK PAGES

ASKING FANS TO SHARE IT.

ENGAGING CONTENTDAILY EDUCATIONAL AND

INSPIRATIONAL CONTENT WAS POSTED DAILY AT AKHBARAK.NET FACEBOOK PAGE TO CREATE THE AWARENESS

TOWARDS THE CAUSE AND MOTIVATE ENGAGEMENT WITH THE CAMPAIGN

PR RELEASES

CONTACTING NEWSPAPERS AND MEDIA PLATFORMS TO TALK ABOUT THE

CAMPAIGN IN ORDER TO GRAB THE ATTENTION.

MASSADVERTISING

RICH MEDIA BANNERS AT AKHBARAK.NET , FILFAN.COM , FILGOAL.COM TO

REACH THE BIGGEST AUDIENCE WE CAN.

REACH

THE RESULTS.

1,738,517VIDEO VIEWS

443,000SHARES

71,370LIKES

4,300

THE OUTCOME.

AT THE END OF THE CAMPAIGN WE ACHIEVED:

35,685EGYPTIAN POUNDS

THANK YOU.WE APPRECIATE YOUR EFFORTS AND SUPPORT TO US