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campaign model canvas is simply a strategic management tool which allows you to describe, challenge and track all assumptions your making about your upcoming campaign.
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Business Model Canvas
Campaign Engineering
Albin BajramovicFundCaster.CO
Campai
gn
http://bit.ly/Udemy-CCE
- Steve Blank
No Plan Survives First Contact With Customers
Campaign Expenses Production Expenses
Customer Segments
Unique Value
Proposition
Key Partners
Key Activities
Key Resources
Unfair Advantage
Channels
Total Expenses
Unique Value PropositionValue Hypotheses
What value are you delivering to your backers?
• Performance• Customization• “Getting the Job Done”• Design• Price /Cost Reduction• Risk Reduction • Convenience/Usability• Team • Newness
Customer Segments
For whom are you creating value?Who are your most important customers?
• Who do you benefit?• Who is your perfect customer?• Where do they hang out?
Create buyer backer personas for each segment!
What media outlets are you going to use to reach your potential backers?
Channels
• Social Media • - Facebook, Twitter, LinkedIn• Email lists• Bloggers• Media outlets
How are you better/different from your competition?
Unfair Advantage
• The Team • Insider Information • Authority • Single-minded passion
What are the most crucial steps you need to take to advance your campaign?
- Communication
Key ActivitiesWhat are the biggest friction point that needs your attention?• Channel discovery and development• Size of the network• Marketing• Product Development• Assets Development
• Video• Story• Rewards
What key resources do you need to secure to run your campaign?
Key Resources
• Intellectual (IP)• Financial• Human
Who are your key partners? Who are your key suppliers?
Key Partners
• Industry experts• Video producer• Social Media Strategist• Bloggers• Evangelists
How much money will it cost to deliver on your value proposition? Which key resources are most expensive?Which key activities are most expensive?
Production Expenses • Manufacturing Cost
• Design • Rent • Equipment • Salaries
What aspects of your campaign do you need to outsource?
Campaign Expenses • Platform Fees
• Video production• Photos• Social Media Strategist• Rewards• Shipping• Copywriting • PR & Marketing
Check out the full class @
http://bit.ly/Udemy-CCE