13
Business Model Canvas Campaign Engineering Albin Bajramovic FundCaster.CO Campaig n http://bit.ly/Udemy-CCE

Campaign (business) model canvas slide share

Embed Size (px)

DESCRIPTION

campaign model canvas is simply a strategic management tool which allows you to describe, challenge and track all assumptions your making about your upcoming campaign.

Citation preview

Page 1: Campaign (business) model canvas   slide share

Business Model Canvas

Campaign Engineering

Albin BajramovicFundCaster.CO

Campai

gn

http://bit.ly/Udemy-CCE

Albin Bajramovic
Page 2: Campaign (business) model canvas   slide share

- Steve Blank

No Plan Survives First Contact With Customers

Page 3: Campaign (business) model canvas   slide share

Campaign Expenses Production Expenses

Customer Segments

Unique Value

Proposition

Key Partners

Key Activities

Key Resources

Unfair Advantage

Channels

Total Expenses

Page 4: Campaign (business) model canvas   slide share

Unique Value PropositionValue Hypotheses

What value are you delivering to your backers?

• Performance• Customization• “Getting the Job Done”• Design• Price /Cost Reduction• Risk Reduction • Convenience/Usability• Team • Newness

Page 5: Campaign (business) model canvas   slide share

Customer Segments

For whom are you creating value?Who are your most important customers?

• Who do you benefit?• Who is your perfect customer?• Where do they hang out?

Create buyer backer personas for each segment!

Page 6: Campaign (business) model canvas   slide share

What media outlets are you going to use to reach your potential backers?

Channels

• Social Media • - Facebook, Twitter, LinkedIn• Email lists• Bloggers• Media outlets

Page 7: Campaign (business) model canvas   slide share

How are you better/different from your competition?

Unfair Advantage

• The Team • Insider Information • Authority • Single-minded passion

Page 8: Campaign (business) model canvas   slide share

What are the most crucial steps you need to take to advance your campaign?

- Communication

Key ActivitiesWhat are the biggest friction point that needs your attention?• Channel discovery and development• Size of the network• Marketing• Product Development• Assets Development

• Video• Story• Rewards

Page 9: Campaign (business) model canvas   slide share

What key resources do you need to secure to run your campaign?

Key Resources

• Intellectual (IP)• Financial• Human

Page 10: Campaign (business) model canvas   slide share

Who are your key partners? Who are your key suppliers?

Key Partners

• Industry experts• Video producer• Social Media Strategist• Bloggers• Evangelists

Page 11: Campaign (business) model canvas   slide share

How much money will it cost to deliver on your value proposition? Which key resources are most expensive?Which key activities are most expensive?

Production Expenses • Manufacturing Cost

• Design • Rent • Equipment • Salaries

Page 12: Campaign (business) model canvas   slide share

What aspects of your campaign do you need to outsource?

Campaign Expenses • Platform Fees

• Video production• Photos• Social Media Strategist• Rewards• Shipping• Copywriting • PR & Marketing

Page 13: Campaign (business) model canvas   slide share

Check out the full class @

http://bit.ly/Udemy-CCE