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muhammad-omar
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SHARE AGAINST DISEASEA CLICK FUNDING CAMPAIGN INNOVATED BY:
21/07 – 09/08
EACH DAY THERE ARE +4.5 BILLION CLICKS ON BUTTON & +4000 PEOPLE DIE AROUND THE WORLD BECAUSE OF HEPATITIS DISEASES!
HOW COULD THE BUTTON SAVE LIVES AND FIGHT DISEASE?THAT’S THE CONCEPT BEHIND “SHARE AGAINST DISEASE” CAMPAIGN. AT THE WORLD HEPATITIS DAY; WE MADE AN AWARENESS VIDEO AND ASKED EGYPTIANS ON FACEBOOK TO SHARE THAT VIDEO AND FOR “EACH SHARE” EQUALS A “DONATION” TO A HEALTHCARE ORGANIZATION THAT HELP PEOPLE TO GET THE MEDICATION SUPPORT FOR FREE.
THE STORY.
THE CAMPAIGN WAS LAUNCHED BY 3 PARTNERS:
THE PARTNERS.
FOR EACH SHARE TO THE VIDEO FROM AKHBARAK.NET FACEBOOK PAGE; ANDALUSIA HOSPITALS WOULD PAY 50 PIASTERS TO EGYPTIAN CURE BANK
CREATIVE VIDEO
THE STRATEGY.
CREATIVE VIDEO WAS POSTED ON AKHBARAK.NET FACEBOOK PAGES
ASKING FANS TO SHARE IT.
ENGAGING CONTENTDAILY EDUCATIONAL AND
INSPIRATIONAL CONTENT WAS POSTED DAILY AT AKHBARAK.NET FACEBOOK PAGE TO CREATE THE AWARENESS
TOWARDS THE CAUSE AND MOTIVATE ENGAGEMENT WITH THE CAMPAIGN
PR RELEASES
CONTACTING NEWSPAPERS AND MEDIA PLATFORMS TO TALK ABOUT THE
CAMPAIGN IN ORDER TO GRAB THE ATTENTION.
MASSADVERTISING
RICH MEDIA BANNERS AT AKHBARAK.NET , FILFAN.COM , FILGOAL.COM TO
REACH THE BIGGEST AUDIENCE WE CAN.
REACH
THE RESULTS.
1,738,517VIDEO VIEWS
443,000SHARES
71,370LIKES
4,300
THE OUTCOME.
AT THE END OF THE CAMPAIGN WE ACHIEVED:
35,685EGYPTIAN POUNDS
THANK YOU.WE APPRECIATE YOUR EFFORTS AND SUPPORT TO US