Masterminding the Webinar Experience

Nis Frome

Speaker Profile

Founder + COO, Hublished

VP, RuMAD

Co-organizer, NUI

Rutgers ’14 // I love reading, writing, and creating.

Nis.Frome@Hublished.com

http://nisfro.me

http://medium.com/@nisfrome

@NisFrome

@Hublished

Poll I’ve conducted

Framing the Problem

On average, how much time do you spend

creating the upcoming and recorded landing

page for a webinar?

Results

A. Less than 1 hour

B. 1-3 hours

C. 3-7 hours

D. 7-10 hours

E. 11+ hours

We’ll come back to these later!

Status quo

Framing the Problem

• Many marketers think creating great

webinar content is enough.

• Focusing on landing pages and the

registration process is deemed secondary.

Which results in…

• 15% email open rates

• Low landing page conversion rates

• Less than 40% attendance rates

• Limited recording distribution and

viewership

The content marketing

champions do much more…

Identifying the Solution

In a lot less time.

And logic is on their side.

The webinar experience has greater

reach than the content.

Reason #1:

Marketers have more control to

automate the webinar experience than

they do to automate content creation.

Reason #2:

Optimizing the webinar experience is

measurable.

Reason #3:

Identifying the Solution

So, what does it take?

The tips, tricks, and secrets to masterminding the webinar experience.

Identifying the Solution

Visualizing the “Webinar Lifecycle”

Visualizing the Solution

Webinars have emerged as the most effective digital marketing technique. It’s time to pay respect.

Upcoming Webinar Segment

Upcoming Webinar Segment

Live Webinar Segment

Recorded Webinar Segment

Recorded Webinar Segment

Summary

Don’t remember all the pro tips? Me neither.

That’s why I made an infographic :)

http://blog.hublished.com/masterminding-the-webinar-experience/

1. Qualify and quantify the problem

2. Commit to revamping the webinar experience

3. Visualize the webinar lifecycle

4. Dive into each segment and step

5. Overhaul

6. Measure and repeat

But to review:

Wish there was

a shortcut?

Optimizing the webinar experience is no

easy endeavor!

You’re in luck.

Three lines of code that can change your

webinar marketing forever.

The next evolution of webinar marketing.

Turn your webinars into an interactive

content marketing library and drive

user engagement.

Reduction in IT

costs and setupConversion

rates

Extensive customization options

HTML5 and Javascript work seamlessly across mobile and web

Encodes, stores, and manages playback of recorded webinars

Integrates with marketing and sales CRM

Timezone conversion, calendar integration, social media integration

One-click social registration

Analytics suitePictures are simulated

Request a demo

http://hublished.com/

Support@Hublished.com

Get in touch! We love meeting new people.

Thanks for listening!