Marketing Your Natural Product with Instagram

MARKETING YOUR NATURAL PRODUCT

WITH INSTAGRAMLisa Kalner Williams

Sierra Tierra Marketing

@kalnerwilliams

Brand awareness

Market research

User generated content

Web traffic

Brand Awareness

#

151 M

49 M

45 M

37 M

35 M

9 M

5 M

4 M

3 M

1 M

food

yummy

foodporn

yum

instafood

vegan

organic

glutenfree

paleo

rawfood

Hashtagged posts as of February 1, 2015Source: Iconosquare

Market Research

Market Research

User Generated Content

Benefits of User Generated Content (UGC)

1. Increases diversity of content to post to Instagram

2. Provides social proof to Instagram users

3. Adds visual content to Website

4. Showcases real-world user examples on e-commerce page

Web Traffic

Sales-Driven Web Drivers

1. LIKE2KNOW.it

2. Soldsie

3. Like2Buy

Measurement

Metrics to Monitor

1. Follower growth

2. Engagement percentage growth

3. Clicks from bio page

4. Number or growth of designated hashtag posts

5. Number or growth of username mentions

• Web Traffic

Tools

Instagram Tools

Analysis

SumAll

Simply Measured

Reposting & Regramming

InstaRepost

Repost for Instagram

Monitoring

Hootsuite (Vidpiq, TrendSpottr)

IF

Tagboard

Combination

Iconosquare Curalate Piqora

Have Questions?

Lisa Kalner Williams : lisa@sierratierra.com

sierratierra.com

learnsocialwithlisa.com

(mention #expowest)

Photo credit

• UGC title slide: https://www.flickr.com/photos/epsos/8554448156