Marketing Natives - Show me the Money!

#mnviennatalk to us @zoomsquare

...sucht dein neues Zuhause

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Christoph RichterCo-Founder | CTO

christoph@zoomsquare.com@piffie

about.me/piffie

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zoomsquare.com?

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searching for your dream home has never been easy...

all the hours clicking through property ads on the internet

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wouldn't it be great to just tell your best friend

how you would like to live...

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and he goes through all properties on the internet and sends the best ones...

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zsq.me/app

...directly toyour mobile phone.

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Startup = Mini Budget

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Tabasco !

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zsq.me/fb

teilen

gewinnen

#hotteststartup

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?

Welche Werbeformen sind am effizientesten

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Growth!

Marketing

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measure everything

Growth!

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shoot bullets not canonballs

Growth!

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the 80/20 rule

Growth!

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iterate oftenidea > production > party > repeat >

Growth!

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numbers are SEXYthe answer to life, the universe and everything

Growth!

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the case of the $1 donut

Growth! | iterate often

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€1,000,000 Marketingbudget

Was würdest du damit machen ?

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growth @ zoomsquare.com

real life examples

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take it with a grain of soll ein Gefühl vermitteln

nicht alles grenzenlos skalierbarBrand Value nicht berücksichtigt

Conversion zu Subscriber nicht berücksichtigt

growth @ zoomsquare.com

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Display AdsGoogle Adwords

FB AdsSEM

WoMForen

Bewertungen & CommunitiesUser Content in SMBerichterstattung

Kon

trolle

Reichweite

WebsiteBlog

FB PagesMobile Apps

OWNEDMEDIA

PAIDMEDIA

EARNED MEDIA

growth @ zoomsquare.com

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What if...... I have a €1,000,000 marketing budget for paid media

growth @ zoomsquare.com | paid media

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Base

line

Banner AdAT ZeitungEffizienz: 1

Benötigt: 1m

Banner AdMobile AT Zeitung

Effizienz: 4Benötigt: 250k

WeihnachtenEffizienz: 20

Benötigt: 50kNewsfeedEffizienz: 43

Benötigt: 23,3k

External AdsEffizienz: 58

Benötigt: 17,2k

iOS AdsEffizienz: 85

Benötigt: 11,7k

growth @ zoomsquare.com | paid media

Newsfeed MOBILEEffizienz: 30

Benötigt: 33,3k

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But facebook has the better conversion

growth @ zoomsquare.com | paid media

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What if...... I have a €1,000,000 budget for owned media

growth @ zoomsquare.com | owned media

#mnviennagrowth @ zoomsquare.com | owned media

Website Improvements, Mobile App, Blog

#mnviennagrowth @ zoomsquare.com | owned media

Website Improvementsbis zu 200% Conversion Verbesserungen

#mnviennagrowth @ zoomsquare.com | owned media

Perception Map – eyequant.com

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+ 150% Improvement in Clicks

#mnviennagrowth @ zoomsquare.com | owned media

Perception Map – eyequant.com

#mnviennagrowth @ zoomsquare.com | owned media

+ 51% Improvement in Registrations

#mnviennagrowth @ zoomsquare.com | owned media

Blog+200% Visits / month

Breite Masse On Topic On Product

Traffic +++ ++ +

Conversions - + +++

#mnviennagrowth @ zoomsquare.com | owned media

Mobile App>40% of zooomsquare Traffic

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What if...... I realize I don‘t have to pay for earned media

growth @ zoomsquare.com | earned media

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1 Minute on TV

growth @ zoomsquare.com | earned media

Traffic +256% zum Monatsdurchschnitt

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Berichterstattung

growth @ zoomsquare.com | earned media

15% des Monat-Traffics

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No rules for creating buzz...

growth @ zoomsquare.com | earned media

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Instagram-Star...

growth @ zoomsquare.com | earned media

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Stickerparty...

growth @ zoomsquare.com | earned media

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Zell am See Challenge...

growth @ zoomsquare.com | earned media

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Talk Marketing Natives…

growth @ zoomsquare.com | earned media

zsq.me/fb – teilen!

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One more thing...

growth @ zoomsquare.com | earned media

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zsq.me/app -> runterladen

zsq.me/smtm -> anschauen

zsq.me/fb -> teilen