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#mnviennatalk to us @zoomsquare
...sucht dein neues Zuhause
#mnvienna
zoomsquare.com?
#mnvienna
searching for your dream home has never been easy...
all the hours clicking through property ads on the internet
#mnvienna
wouldn't it be great to just tell your best friend
how you would like to live...
#mnvienna
and he goes through all properties on the internet and sends the best ones...
#mnvienna
zsq.me/app
...directly toyour mobile phone.
#mnvienna
Startup = Mini Budget
#mnvienna
Tabasco !
#mnvienna
zsq.me/fb
teilen
gewinnen
#hotteststartup
#mnvienna
?
Welche Werbeformen sind am effizientesten
#mnvienna
Growth!
Marketing
#mnvienna
measure everything
Growth!
#mnvienna
shoot bullets not canonballs
Growth!
#mnvienna
the 80/20 rule
Growth!
#mnvienna
iterate oftenidea > production > party > repeat >
Growth!
#mnvienna
numbers are SEXYthe answer to life, the universe and everything
Growth!
#mnvienna
the case of the $1 donut
Growth! | iterate often
#mnvienna
€1,000,000 Marketingbudget
Was würdest du damit machen ?
#mnvienna
growth @ zoomsquare.com
real life examples
#mnvienna
take it with a grain of soll ein Gefühl vermitteln
nicht alles grenzenlos skalierbarBrand Value nicht berücksichtigt
Conversion zu Subscriber nicht berücksichtigt
growth @ zoomsquare.com
#mnvienna
Display AdsGoogle Adwords
FB AdsSEM
WoMForen
Bewertungen & CommunitiesUser Content in SMBerichterstattung
Kon
trolle
Reichweite
WebsiteBlog
FB PagesMobile Apps
OWNEDMEDIA
PAIDMEDIA
EARNED MEDIA
growth @ zoomsquare.com
#mnvienna
What if...... I have a €1,000,000 marketing budget for paid media
growth @ zoomsquare.com | paid media
#mnvienna
Base
line
Banner AdAT ZeitungEffizienz: 1
Benötigt: 1m
Banner AdMobile AT Zeitung
Effizienz: 4Benötigt: 250k
WeihnachtenEffizienz: 20
Benötigt: 50kNewsfeedEffizienz: 43
Benötigt: 23,3k
External AdsEffizienz: 58
Benötigt: 17,2k
iOS AdsEffizienz: 85
Benötigt: 11,7k
growth @ zoomsquare.com | paid media
Newsfeed MOBILEEffizienz: 30
Benötigt: 33,3k
#mnvienna
But facebook has the better conversion
growth @ zoomsquare.com | paid media
#mnvienna
What if...... I have a €1,000,000 budget for owned media
growth @ zoomsquare.com | owned media
#mnviennagrowth @ zoomsquare.com | owned media
Website Improvements, Mobile App, Blog
#mnviennagrowth @ zoomsquare.com | owned media
Website Improvementsbis zu 200% Conversion Verbesserungen
#mnviennagrowth @ zoomsquare.com | owned media
Perception Map – eyequant.com
#mnvienna
+ 150% Improvement in Clicks
#mnviennagrowth @ zoomsquare.com | owned media
Perception Map – eyequant.com
#mnviennagrowth @ zoomsquare.com | owned media
+ 51% Improvement in Registrations
#mnviennagrowth @ zoomsquare.com | owned media
Blog+200% Visits / month
Breite Masse On Topic On Product
Traffic +++ ++ +
Conversions - + +++
#mnviennagrowth @ zoomsquare.com | owned media
Mobile App>40% of zooomsquare Traffic
#mnvienna
What if...... I realize I don‘t have to pay for earned media
growth @ zoomsquare.com | earned media
#mnvienna
1 Minute on TV
growth @ zoomsquare.com | earned media
Traffic +256% zum Monatsdurchschnitt
#mnvienna
Berichterstattung
growth @ zoomsquare.com | earned media
15% des Monat-Traffics
#mnvienna
No rules for creating buzz...
growth @ zoomsquare.com | earned media
#mnvienna
Instagram-Star...
growth @ zoomsquare.com | earned media
#mnvienna
Stickerparty...
growth @ zoomsquare.com | earned media
#mnvienna
Zell am See Challenge...
growth @ zoomsquare.com | earned media
#mnvienna
Talk Marketing Natives…
growth @ zoomsquare.com | earned media
zsq.me/fb – teilen!
#mnvienna
One more thing...
growth @ zoomsquare.com | earned media
#mnvienna
zsq.me/app -> runterladen
zsq.me/smtm -> anschauen
zsq.me/fb -> teilen
