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… or 5 ways to make or save thousands with IT
Charlie Gunningham
SHOW. ME. THE. MONEY!
Make Email work
Half your Ads are wasted
Dominate the Google
Use free Word enewsletters
Discover the Cloud
1. Free yourself from Email!
1. Free yourself from Email!
Email Karma
Mono Task. Stop interruptions.
Check email 3x/day. Turn off!
Filter phone calls
Use AwayFind.com
MULTITASKING IS BAD (seriously)
2. “Half my Ads are wasted…
(but I don’t know which half!)”
William Lever, founder Lever Soap Company, 1886
William Hesketh
Lever, 1st Viscount
Leverhulme,
(1851 –1925)
Golden Age of advertising1. Print 2. Radio 3. TV
TodayDivergent Media
Facebook AdsFacebook.com / advertising / create an ad
Google Adwordsgoogle.com/adwords
“nedlands real estate”
Adwords: Domain, REIWA
Organic Search (natural/free results)
Realestate.com.au
Reiwa.com
Domain.com.au
Realestateview.com.au
Rossen.com.au
Shellabears.com.au
gdre.com.au
Myhome.com.au (now shut down)
Advertising ROI
CPM. Measure it.
Target it. No waste.
Google Adwords.
Facebook Ads.
Be strict on ads 2012. Half it.
3. Dominate the Google
87% of searches are on Google
Page 1 is all that counts
Adwords - SEM
Organic Search - SEO
Google Places
Your name “googled”
“charlie gunningham”
23k results… 1st page is:
aussiehome
SmartCompany
Great Expectation
Reiwaviews (blog)
Gunninghams.com
Google+
Naymz
4. free enewsletters
Consumer Behaviour theory
Primacy. “what they think of you”
Recency. “how recently they’ve thought of you”
Enewsletter
1. Client database
2. Create content & send
WORD / OUTLOOK – mail merge. Easy!
email merge in WORD
Write your enews as a WORD doc.
MAILINGS Tab: Start Mail Merge / Select Recipients
/ Preview / Finish & Send
Keeping in Touch = Business
Virtually no cost.
Don’t compete.
Keep it regular.
Be the local hero.
5. Cloud Computing
Cut IT costs by a factor of 10
Automated off site back ups.
Hosted email.
Hosted file server.
Access from anywhere.
Hosted virtual desktop.
and NO PAIN!
Everything done for you.
All set up easily.
$10-$15/user/month.
(use local Perth companies)
SHOW. ME. THE. MONEY!
Make Email work
Half your Ads are wasted
Dominate the Google
Use free Word enewsletters
Discover the Cloud
