Implementing a Systematic Content Development Process

UNCON F E R ENC E

2 0 1 4

Implementing a Systematic Content

Development Process

UNCONF E R ENC E

2 0 1 4

Stefan Winkler

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Sgt. WinklerCombat Photographer (USMC)

4

Before Monica

Partner/Dir. Marketing(InfiniteNine)

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6

@stellarstef

Clients

Why Projects Go Bad

Style Guides / Assets Nonexistant or Overkill

Ambiguous Objectives and Personas

Unreasonable Timelines

+

+

+

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They Get Off to a Bad Start

Poor Feedback

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Frustration

Wasted Time

Missed DeadlinesZZZ

?

Poor Leadership

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Confusion

Scope Creep

Missed DeadlinesZZZ

?Whoa! What’s the

situation here?

Too Many Chefs

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Confusion

Wasted Time

Schizophrenic Product

?Lemme do it!

On-boarding Solution

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Error rate dropped from

15%3%to

Process

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Copy

Style Guide+

Ideation / Research+

Test/Outline+

Writing+

Editing+

QA+

Creative

Ideation/Research+

Copy/Layout+

Design+

Development (1 & 2)+

Optimization+

QA+

CREATIVE BRIEF+COPY QUESTIONNAIRE+

Collaboration

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Not a Competitior+

Finding Sources

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Original Source+ Recent+ Trustworthy+

N O R T

Wireframe to DraftInfographics

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Design 1 Wireframe Design 2 Wireframe+ +Design 1 Draft 1 Design 2 Draft 1+ +

Wireframe to DraftInteractive

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Design 1 Wireframe+ Design 1 Draft 1+

Design 2 Draft 1+ Design 2 Draft 2+

Completion

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Probe for Feedback

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You’re angry. With who?

Mobile Optimization

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How Consumers Rate the Importance of Mobile Brand Factors

Access to content any way that I want it

+ Seamless experiance across all my devices

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Approval Before Next Step

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Contact Me

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Stefan Winklerswinkler@copypress.com

@stellarstef

310.598.9994