Identify Marketing Segment and Target

Identifying

Market Segments

and Targets

Marketing Management

Four levels of Micromarketing

Segments

Local areas Individuals

Niches

Segmenting Consumer Markets

Geographic

Demographic

Psychographic

Behavioral

Demographic Segmentation

Age and Life Cycle

Life Stage

Gender

Income

Generation

Social Class

Behavioral Segmentation

Decision Roles

• Initiator

• Influencer

• Decider

• Buyer

• User

Behavioral Variables

• Occasions

• Benefits

• User Status

• Usage Rate

• Buyer-Readiness

• Loyalty Status

• Attitude

The Brand Funnel Illustrates

Variations in the

Buyer-Readiness Stage

• Aware

• Ever tried

• Recent trial

• Occasional user

• Regular user

• Most often used

Loyalty Status

Switchers

Shifting loyals

Split loyals

Hard-core

Figure 8.3 Behavioral

Segmentation Breakdown

The Conversion Model

Convertible Shallow Average Entrenched

Strongly

unavailableAmbivalent Available

Weakly

unavailable

Users Nonusers

Segmenting for Business Markets

Demographic

Operating Variable

Purchasing Approaches

Situational Factors

Personal

Characteristics

Steps in Segmentation Process

Needs-based segmentation

Segment identification

Segment attractiveness

Segment profitability

Segment positioning

Segment acid test

Marketing-Mix

Strategy

Effective Segmentation Criteria

Measurable

Substantial

Accessible

Differentiable

Actionable

Figure 8.4 Patterns of

Target Market Selection

Figure 8.5 Segment-by-Segment

Invasion Plan

Identify Marketing Segment and Target

Marketing

Insights over Windows 10 target segment | 윈도우 10 고객 인사이트

Identify Your Target Market for Federal Contracting Point Your Arrow at Your REAL Target!

04 MP Identifying Market Segment and Target

INNOVATIVE AUTO SOLUTIONS - Brent Rousseaubrent-rousseau.com/documentation/IAS-documentation...TARGET AUDIENCE MARKET SEGMENT The market segment ˚or Innovative Auto Solutions (IAS)

Basic Social Marketing Principles and Process. Outline Social marketing process: Identify goals Segment and target Develop the “4 p’s” –Product, price,

Identify Customer Segment for Alpha

Understanding Your Target Market: CDFI Capacity Building ... Market... · •Select Target Market Scope •(a) Identify Business Lines for Market Analysis (b) Identify Scope of Market

4.segment target positioning

ZbBz - Index - Singapore Press Holdings mediakit... · 2014-02-03 · ZbBZ’S UNIQUE DNA . o. ... TARGET SEGMENT... ZbBZ’S TARGET SEGMENT High end luxury magazine for the affluent

Marketing evolution...Marketing strategy of the enterprise Target Market 1 Target Market 2 Target Market 3 Approaches to market segmentation | Multi - segment approach z n -separate

How To Identify Opportunities & Grow Market Share in a Specific Hospital Segment

How the consumer is reshaping the grocery business · the customer’s needs and experience first This means you have to: •Segment the market to identify your target customers,

Optimizing Target Interactions. Stages of drug design and development 1) Identify target disease 2) Identify drug target 3) Establish testing procedures

1 Develop profiles of resulting segments Market Segmentation Develop measures of segment attractiveness Select the target segment(s) Develop positioning

Stakeholders & Target Audiencelifecyclamen.com.cy/wp-content/...Target-Audience.pdf · • Identify the key stakeholders and target audiences based on their interests and the ways

OBJ. 1 TRAIT AND MARKET SEGMENT BREEDING TARGET ESTABLISHMENT

Version · Identify the segment number to GL Wand by selecting the relevant segment from the segment list dropdown. Select “Discover Hierarchy” from the Discover menu. GL Wand

Identify your target market using social media

Industry Data: How to Identify (or confirm) Your Target Industry

Segment, Target & Positioning