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How to Use Photos and Videos Content4 steps Guide
Why you should use visual content?
1. Personality: Visual content represents your brand personality.
2. Shareable: Visual content is the most sharable amongst all media by your audience.
3. Multi-sensory communication: Easily rememberable content.
4. Novelty
5. SEO: Visual content increase your rank on Google Search.
Optimizing Your Videos
2. Keywords: Critical when producing videos; research your keywords on Google Search and keyword planner & build your videos around them.
3. Keywords location: Where and when your keywords are placed in a video is important. Use them in titles, descriptions and in your name file.
4. Pronounce the keywords, so they appear in the video transcript. Also, start by writing a script with your keywords placed early.
Integrating Images in Content Strategy
1. Show your product: If you are showcasing a product, show someone using this product.
2. Message: Help people visualize and understand the message clearly.
3. Branding: Increase your brand awareness by integrating your logo.
4. Have fun: Do not forget to show your company spirit with pictures from events, company party, etc
Promote Your Images Effectively
1. Share quality photos
2. Be timely: Share your photos as they happen, do not wait!
3. Share group photos: Promote your team.
4. Always use watermark
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