How to Get Press

• Who they are?• What are their pains?• How do you solve their problem?• What sites do they frequent

online? • How do they interact with your

product?

Good example: AirbnbAirbnb Find a place to stay.

Bad example: No Name CompanyWe are a data integration social analytics company which helps you connect with your prospective leads, we use different data sources to aggregate data centrally and provide easy to read reports to personify each and every lead which comes to your site.

Go to Google News and type :Startup PR

Use Buzzstream to additionally stalk

Follow them for 30 days• Twitter, • Google +• Pinterest• Google RSS on their

articles

Comment.5x daily for 30 days

• 81% of writers prefer to be pitched on email.• Email should be 200 words or less. • 88% of writers prefer a pitch be less than 200

words.• Subject line is key. 85% of writers open email

based on subject line. • 45-65 characters max

• How does your startup/pitch relate to what the reporter has written about before and the news today?

• Your startup Name: • Your website URL • CrunchBase Profile URL if pitching TC • Description of your startup in 75 words or

fewer from your 1 sentence pitch section • Possibly founders’ bios in 75 words or

fewer. Have you launched? • Your main competitors? and why are you

better? • Got funding, yes or not? If yes, from who

and how much. TC won’t cover you if you have undisclosed funding.

Know What Time To Reach Them• I say 6:30 – 7:30am

is the best time.• 70% of journalists

prefer to be pitched in the morning.

Next Step: Email ThemEmail 2-3 a day till you get a response

STOPDon’t feel rejected, most will not get back with you.

Follow up 1x – Don’t be annoying

• Launching A Company• Raised Funding• Large Customer

Achievement• New Product Release• Acquisition of a Company• Local News Topic

And that is how you get PRESS!