Growth Hacking for Corporates ()

BUT WAIT, ISN’T GROWTH HACKING ONLY A STARTUP TREND?

NO, NO, NO AND NOTHAT’S A MISCONCEPTION AMONG MANY IN THE CORPORATE WORLD.

NOW, YOU’RE PROBABLY THINKING...

We’ve been working by the same business model for years, and we have seen slow,

but steady growth....how can I apply thisto my organisation?

FIRST OF ALL, YOU NEED TO LET GO OF THIS “IF-IT-AIN’T-BROKEN-MENTALITY”.

YOU NEED TO IMMERSE YOURSELF IN DISRUPTIVE AND SUBVERSIVE THINKINGLIKE STARTUPS DO.

These guys leveraged Craigslist to grow their user base considerably by creating inbound links for the AirBNB platform

when users posted listings for their bedrooms on Craigslist.

LET’S GET STARTED WITH A CLASSICEXAMPLE OF DISRUPTIVE THINKING

ENOUGH TALK AND CONDESCENDING REMARKS, LET’S GET STARTED ON

GROWTH HACKINGFOR CORPORATES

FIRST, HOWEVER, LET’S ZOOM IN ON GROWTH HACKING WHICH IS...

Growth hackers are inspired by data and they use tactics like rapid testing, highly personalised content and social media outreach to deliver growth.

a process of rapid experimentation across marketing channels and product development

to identify the most effective & efficient ways to grow a business.

© DAVID ARNOUX

IF THIS SEEMS LIKE A DARK ART TO YOU, DON’T PANIC, IT’S NOT. IT’S ROOTED IN

A SCIENTIFIC PROCESS.

CRITICAL, HOWEVER, TO UNDERSTAND IS THAT GROWTH HACKING IS A MINDSET RATHER THAN A SET OF TOOLS...

it relies on a different way of thinking,

a mindset that “we know nothing untilwe have seen the data”.

LET’S TAKE FIVE SECONDS TO THINKABOUT TONY ROBBINS’ WORDS OF WISDOM

“A belief is a poor substitute for experience”

HIRE A GROWTH HACKER

DOES GROWTH HACKING APPEAR TOBE A LEAP IN THE DARK FOR YOU?

AND NOW TO THE MILLION DOLLAR QUESTION YOU HAVE BEEN WAITING TO ASK OUT LOUD

How can corporates maximisethe benefits of growth hacking?

LET’S SEE HOW DROPBOX DID!

THEY INCREASED THEIR SIGN UPS 60% VIA THEIR REFERRAL CAMPAIGN

1.

2.

They made it easy for existingusers to share referral linkswith friends.

They did this by offering usersan incentive, such as 16GB extra disk space for having oneother person sign up.

FIRST OF ALL, THERE ARE SEVERAL FUNDAMENTALS CORPORATES NEED TO ADOPT. WE PRESENT THEM HERE.

CULTURE IS ESSENTIAL

IT IS IN THE CULTURE!

IT MIGHT NOT SOUND SO FANCY IN YOUR EARS,BUT IT ALL STARTS WITH CULTURE! SO, LET’S TAKE A CLOSER LOOK.

In reality, the advantage that agile startups have over corporates isn’t the tools. Growth hacking tools are available to everyone.

COMMON FOR MANY STARTUPS IS THAT THEY ARE OBSESSED WITHOPTIMISING VIA EXPERIMENTATION.

BUT CULTURE, WHAT DOES THAT EVEN MEAN IN THIS CONTEXT?

Let’s provide you with an example of what it mightsuggest, but beware that this example, for some,is on the edge.

EVERY GROWTH HACKER MUST BE 20% EVIL...

...As when Uber employees ordered and cancelled more than 5,000 rides from their all-time competitor, Lyft. This act reduced the availability of Lyft drivers and threatened the income that Lyft drivers relied on!

LARGE ORGANISATIONS NEED TO ADOPT A SIMILAR MINDSET AS STARTUPS!

EMBRACING FAILURE

80% OF EXPERIMENTS ARE MOSTLIKELY TO FAIL.

LET’S GET THE FACTS STRAIGHT...

However, organisations and individuals don’t like to embrace failure = another cultural challenge. This isa curse to large organisations.

BY NOT EMBRACING FAILURE, THE COMPETITIVE ADVANTAGES FALL RIGHT BACK INTO THE ARMS OF STARTUPS.

PREVENT THIS BY CHANGING YOUR MANTRA AND STICK TO IT

IF YOU’RE GOING TO FAIL, FAIL FAST!

SPEED OF ACTION

SPEED IS ESSENTIAL to a growth hacker. Yet, most large organisations spend too much time planning and perfecting strategies.

IN ORDER TO GAIN SPEED, CORPORATES NEED TO TEAR THE PIECES APART (READ: PRODUCT,

MARKETING, LOGISTICS, SALES).

SOUNDS TOO DRASTIC? DO AS OTHER ORGANISATIONS WHERE GROWTH HACKING IS AN INTEGRAL PART:

Hive off a small team into an accelerator to minimise disruption but primarily to achieve the maximum agility that comes from having small, cross-functional teams.

STILL HESITATING ABOUT IMPLEMENTINGGROWTH HACKING PRACTICES IN YOUR ORGANISATION?

LET’S CONCLUDE WITH 4 THINGS ONLYA GROWTH HACKER CAN DO!

4 THINGS ONLY A GROWTH HACKER CAN DO (things a traditional marketer never will have the skills or guts to do)

1.

2.

Reverse engineer your competitor’s website traffic, like AirBNB did, leveraging Craigslist.

Be 20% evil like Uber when they ordered and cancelled thousands of Lyft rides.

4 THINGS ONLY A GROWTH HACKER CAN DO (things a traditional marketer never will have the skills or guts to do)

3.

4.

Have the technical skills to create an efficient referral campaign like Dropbox.

Be creative, analytic, and technical to do side project marketing as we have done for Cartamundi.

CONVINCED THAT YOU NEED TO START

GROWTH HACKING NOW?!REACH OUT TO UScontact@wepullthetrigger.com

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