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GROWTH HACKING: EXAMPLES, TOOLS AND THE STATE OF GROWTH HACKING GLOBALLY The term growth hacking, and the community driving its widespread adop7on have made way for a fundamental shi: in the way we think about scaling businesses today.

Growth hacking: examples, tools and the state of growth hacking globally

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GROWTH  HACKING:  EXAMPLES,  TOOLS  AND  THE  STATE  OF  

GROWTH  HACKING  GLOBALLYThe  term  growth  hacking,  and  the  community  driving  its  widespread  adop7on  

have  made  way  for  a  fundamental  shi:  in  the  way  we  think  about  scaling  businesses  today.

A  growth  hacker  is  someone  who  has  thrown  out  the  playbook  of  tradi7onal  marke7ng  and  replaced  it  with  only  what  is  testable,  trackable,  and  scalable.  Their  tools  are  e-­‐mails,  pay-­‐per-­‐click  ads,  blogs,  and  pla?orm  APIs  instead  of  commercials,  publicity,  and  money  –  Ryan  Holiday

With  over  236  growth  hacking  courses  listed  on  Udemy,  and  a  Google  Trend  chart  that  shows  a  massive  upswing  in  the  number  of  searches  for  the  term  growth  hacking,  there’s  clearly  a  lot  of  interest  

around  what  growth  hacking  is  and  how  it’s  done.

WHAT  IS  GROWTH  HACKING?  While  the  term  may  have  been  around  since  2010,  and  gained  serious  momentum  over  the  years,  there’s  yet  to  be  one  universally  agreed  

upon  defini7on  for  what  growth  hacking  actually  is.  

Back  in  2010,  when  Sean  Ellis  first  coined  the  term,  and  later  when  Andrew  Chen  wrote  the  post  that  shook  up  most  of  the  marke7ng  

world,  early  growth  hacking  was  focused  around  a  cunning  combina7on  of  product,  engineering  and  persuasive  marke7ng  to  

offset  massive  o:en7mes  viral  growth.  

Sean  set  a  clear  tone  for  what  growth  hacking  would  soon  become  in  his  defini7ve  post  saying:  

“A  growth  hacker  is  a  person  whose  true  north  is  growth.  Everything  they  do  is  scru8nized  by  its  poten8al  impact  on  scalable  growth.”

WHAT’S  THE  DIFFERENCE  BETWEEN  GROWTH  HACKING  AND  MARKETING?  

Here’s  how  Brian  Balfour,  VP  of  Growth  at  Hubspot  compares  tradi7onal  marke7ng  with  growth.

DEMAND  FOR  GROWTH  HACKING  BY  CITY  AND  COUNTRY  

Over  72  Growth  Hacking  Agencies  have  sprung  up  worldwide  while  more  than  341  companies  are  staffing  up  internal  growth  teams.  A  simple  LinkedIn  job  7tle  search  shows  2491  growth  hacker  7tles  while  Angellist  has  3,382  individuals  

lis7ng  growth  hacking  as  a  skill  set.

GREATEST  GROWTH  HACKS  OF  ALL  TIME

Paypal’s  friend  referral  bounty  By  paying  $10  cash  to  each  new  customer  and  $10  to  the  customer  who  referred  them,  Paypal  was  able  to  hack  early  growth  to  tens  of  millions  of  users  before  no  longer  offering  the  bonus.

Hotmail  Tagline  In  Hotmail  whenever  a  user  would  email  another  user,  the  email  would  have  a  message  saying  something  similar  to  “This  email  sent  with  Hotmail,  Join  Hotmail  now”  and  “Get  your  free  email  at  Hotmail.”

Airbnb’s  craigslist  integra7on  By  reverse  engineering  the  craigslist  pos7ng  process  and  automa7ng  it  to  the  point  where  it  became  dead  simple  to  cross-­‐post  your  airbnb  lis7ng  to  craigslist,  AirBnb  was  able  to  hack  early  growth  to  10ʹ′s  of  millions  of  users.

Dropbox  Incen7vized  Referral  Program  Roughly  based  off  of  Paypal’s  invite  system,  dropbox  allows  users  to  invite  their  friends  for  more  space.  This  worked  to  help  dropbox  grow  from  100,000  users  to  4,000,000  in  under  two  years.

THE  MOST  FAMOUS  GROWTH  HACKERS  ONLINE

Sean  Ellis    (@SeanEllis)

Brian  Balfour    (@bbalfour)

Andy  Johns    (@ibringtraffic)

Morgan  Brown  (@morganb)

Casey  Armstrong  (@CaseyA)

Nichole  Elizabeth  (@NikkiElizDemere)

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