DVEU16: The Pressures of Personalisation

© 2016 Tealium Inc. All rights reserved.

© 2016 Tealium Inc. All rights reserved.

Jen BrownSenior Business Consultant, Tealium

The Pressure of Personalisation

© 2016 Tealium Inc. All rights reserved. © 2015 Tealium Inc. All rights

reserved. | 3

Market Insight Report Survey of 200 marketers

© 2016 Tealium Inc. All rights reserved.

THE PRESSURES

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. |

Customer Pressure

5

44%15%

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. |

Budget & Resources

6

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. |

Budget & Resources

7

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. | 8

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. | 9

Find graphic

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. | 10

60%Not

Unifying Data

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. |

Data Governance

11

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. |

Technology

12

© 2016 Tealium Inc. All rights reserved.

ALLEVIATING THE PRESSURE

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. | 14

Silence is Golden

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. | 15

Silence is Golden

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. |

Generic is Okay

16

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. | 17

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. | 18

© 2016 Tealium Inc. All rights reserved. |

© 2016 Tealium Inc. All rights reserved. | 19

Data Gives You the Power to Say No

© 2016 Tealium Inc. All rights reserved.

FEELING THE PRESSURE TO PERSONALISE? USE YOUR OWN DATA

© 2016 Tealium Inc. All rights reserved.

Thank you!

© 2016 Tealium Inc. All rights reserved.