Disney case study .pptx

How Did it all Start?

Walt Disney started a small company called Laugh-O-Grams, which eventually fell bankrupt.

“Alice Comedies” made Disney a recognized Hollywood figure.

• On October 16, 1923 he started a joint venture Disney Brothers Cartoon Studio, with his brother, Roy.

• 1928 marked Mortimer Mouse’s birthday, later renamed to Mickey Mouse.

SEVERAL VENTURESToday, Disney comprises of 5 businesses :

The Walt Disney StudioParks and Resorts

Disney Consumer ProductsMedia NetworksInteractive Media

ANIMATION STUDIOS•In October 1923 , the first Disney Studio was launched in Kingswell Avenue, Los Angeles.

•Several studios they use now are:

The Walt Disney StudiosThe Prospect StudiosGolden Oak RanchKABC & Studio B

DISNEY MEDIA NETWORKSThe Media Network comprises a vast range of properties on television, cable, radio and internet landscape.Disney uses the following networks:ESPNDisney-ABC Television GroupDisney ChannelABC Television NetworkABC FamilyABC StudiosDisney ABC Domestic TelevisionRadio Disney

•Disney company was established by Walt Disney and Roy O. Disney in 1923.•Revolutionary cartoon character, Mickey mouse was created in 1928.•Disney has undertaken several ventures like Disney Studios, Parks and Resorts, Customer Products, Interactive Media and Media Networks.•Its target market is the younger generation of children.•Disney has won several awards .•Currently it has a net worth of about US$ 40 billion.

REFERENCEShttps://en.wikipedia.org/wiki/

The_Walt_Disney_Companywww.slideshare.net/azierahrashid/walt-disney-ppthttp://thewaltdisneyco.blogspot.in/2011/09/chapter-

1-brief-history-mission.htmlhttp://www.slideshare.net/Rachaelrayner/disney-

presentation-10390389/5http://animation.about.com/od/industryprofiles/p/

waltdisney.htmhttps://www.youtube.com/watch?v=Mr8LgU8-QA4

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