Digital Media Marketing For Headphone Brands

For Headphone Brands

Like any other well thought out

successful campaign online, a plan for the entire

digital marketing ethos also needs to be carried

out in a well thought out process.

To pen down the objectives & challenges

Conceptualizing the strategy

Building the strategy and

making it practical

Regular progress

measures and adapting new

strategies

To build a new community which would work best for Skullcandy in India, targeting the taste and preferences of the local community.

To build a more dynamic and engaging website for the brand as compared to the existing one, adding an element of fresh experience for all visitors on the website.

To place Skullcandy prominently in the mindset of the Indian consumers.

To break the clutter in the existing industry and create a niche platform for Skullcandy India.

To build a consistent communication for the brand across all online platforms.

To increase engagement online, hence increasing the transactions online.

To create unique brand ethos for Skullcandy India, separate from Skullcandy Global.

Bird’s eye view approach

Tech

Social media

CreativeMedia Ads

‘ Experience online made optimum’

TECH

Revamping the Website

Product Authenticity

Program (Warranty)

Search Engine Optimization

Transforming the old website in its entirety, filling it with

most relevant content supported by rich professionally

conceptualized photography and graphics are some of the

things that were on our checklist.

A look at the older website

Dedicated brand-pages for easier access to

your favorite brand.

1.

A fully-responsive website2.

Intrinsic product -details3.

Dynamic content and image Gallery4.

All of these elements helped

us in the complete

transformation of the website

intersection.in

A look at the newly revamped website

Resulted in..

Along with the revamped website, another element

which needed the complete transformation was the

ecommerce shop for the brand.

Before – The older shop online

After – The new shop online

‘ much needed element of warranty’

The Product Authenticity Program or simply the Warranty was the direct result of the

need to identify counterfeit products from genuine purchases. It was primarily introduced on

the website, also spreading the word on all social media platforms. This resulted in quick

solutions to problems listed below.

Authenticity of all Skullcandy products

Easy to use registration process for warranty

The ‘Register for Warranty’ tab is placed on the top right hand corner on

the home page for easier access for all customers.

The Unique Item Code (UIC) can be found out easily from the

packaging of the Skullcandy merchandise and verified through the

online ‘Register for Warranty’ tab on the website.

How does the registration process work?

‘social - connections’

Social-Media

ORM

Content platter

Social-Media concoction

On- ground activities

ORM

With the introduction of the Skullcandy

India support tab on the Facebook page,

all the queries have been streamlined,

resulting in faster turn-around time for

the queries to be answered and a

hassle-free engagement with the fans

and customers.

Content Platter

When it comes to content-building, the bucket–list is certainly a high

priority. Some notable elements used in the campaigns were..

Topical1.

Festive/ Campaign specific2.

Music-specific3.

Brand-specific4.

Communication ElementsEngagement

Shared Value

Mass-personalization

Be Useful and

Relevant

Personalization

Useful and easy to use

Another important element is to figure out the channels for

the social presence of the brand. Brand Skullcandy India had a

good mix of content for various social-media channels

including content created for blogs.

The social-media concoction for Skullcandy India consisted of the

different platforms in the social media ethos, including a

regular, updated relevant content rich blog.

Keeping the essence of the brand alive, Skullcandy India

successfully connected the masses to the brand.

#HuntForSkullcandy

The campaign involved searching for three different headphones on the newly

launched website and sharing the same on the Facebook page.

#SkullcandyHoliDJ

This specific campaign was designed for Facebook, Twitter and the Website, to share

the festive season of the much popular Holi festival, there by celebrating and sharing

some of the special moments with the fans at large.

Skullcandy Selfie

The campaign was to bank on the latest trend of Selfie, asking users, fans to share

their Selfie with the twist of Skullcandy headphones. The campaign turned out to be

huge success with the fans.

#GuesstheBands

WebsiteGeneric

contests

EventsFuture Trends

News

Talking about us

The website intersection.in had a good mix of topics

covered in it’s content-bucket !

Future trends

We were successful in

capturing the current trend.

For example the very

popular all men premier

Hindi cappella group ‘Penn

Masala.’

We created a #SkullcandyFC Experience Zone for the bloggers.

On-ground activities:

SkullcandyFC Expeence ZoneBuilding organic conversation's

The concept behind the bloggers outreach #SkullcandyFC Experience Zone

was to engage with the bloggers and hence showcase the limited edition of

FC headsets represented by four legendary football clubs.

Invited Bloggers to #SkullcandyFCExperience Zone

Experience Interaction

building relationships

Organic Reviews, Relationships with

Bloggers, tapping into their community

User-generated

Due to the successful on-ground bloggers’

outreach activity, we were able to build several

constructive, organic conversations with many

bloggers, resulting in many organic feedbacks,

reviews.

‘ Enhancing reach’

Emphasis was to create a dedicated community of Puma headphone lovers & generate brand awareness.

‘ stuff of colorful imaginations’

Creative

Cover and banner Graphics

Conceptualized photography

Campaign centric

The creative bend..

Cover graphics are based on the innate knowledge of contemporary designs and fresh

concept-visualization every time.

Conceptualized photography

Campaign specific graphics 1.

Brand-specific

images were created2.

Life-style

images were

captured

3.

Festival-specific

images were also

created to

acknowledge the

occasion

4.

Graphics relevant

to featured

entries in the

contests.

5.

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