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By: Ansley Maness, Mary McPartlan, Jennifer O’Neal, Melissa Vuocolo, and Kelly Weber
MARK 4450
Company Background
● Acquisition by Newell Rubbermaid in December 2015● Headquartered in Atlanta, GA● Nine brand segments (writing, outdoors, etc)
+ =
Audience
@everyone
Company Problem
Disconnect in consumer’s mind of who Newell Brands is
Competition
Employee-based Goals
● Increase following by Newell Brands employees on social media
Social Media Goals
Moms/Homemakers-based Goals
● Understand who Newell Brands is● Connect all products into one category
in the consumer’s mind● Show that they already know and trust
Newell, they just didn’t realize it!
Social Media Measures
● Instagram followers ○ Increase by 100%
● Facebook pages likes ○ Increase by 50%
● Newell mentions, tags, campaign hashtag uses
● Create co-branded content
newell home Newell Brands is a family, just like yours.
Tell us how Newell is a part of your family’s home!for all the existing newell lovers that
don’t even know it
newell homeGoal: connect Newell’s brands to Newell Brands
● Consumers post a photo with multiple Newell products and share how they have a Newell Home
● Use hashtag #newellhome● Newell Brands re-posts the best eight photos● Extra Awesome reward: Pinterest inspired gift box
newell homeGoal: get the untapped audience of Newell employees to interact with the brands on social media● Employees post a photo with multiple Newell products and share how they have
a Newell Home● Use hashtag #newellhome AND #mynewell● Must be following the @NewellBrands account and any brand account in your
photo to be selected● Extra Awesome reward: gift card to the Newell store in the offices
Conclusion
Brand Awareness
Questions?