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CONTENTMARKETING TIPSFOR SMALLBUSINESSESPRESENTED BY REANNON MUTH
SKYLARK MEDIA CONSULTANTSWWW.SKYLARKMEDIACONSULTANTS.COM
WHAT IS CONTENT MARKETING?
SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
"Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly
defined audience — and, ultimately, to drive profitable
customer action."
Content Marketing Institute
5 REASONS WHY SMALL BUSINESSESNEED TO BLOG:
SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
1. Blogging helps drive traffic to your website.2. It helps convert that traffic into leads.3. It helps establish authority.4. It helps with SEO5. It drives long-term results.
FREE TOOLS THAT CAN WILL HELP WITHCONTENT MARKETING:
SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
Google Keyword Planner
Google Analytics
Google Webmaster Tools Buzzsumo.comHashtagify.com
Hootsuite.com
FREE SEO TOOLS FREE SOCIALMEDIA TOOLS
YOAST PluginTwitter
FREE GRAPHICDESIGN TOOLS
Pixabay.comFlickr.comPicmonkey.comCanva.comPixlr.com
HOW TOCREATE
CONTENT THATLEADS TO
CONVERSIONS
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSUTANTS.COM
SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
Make content topic relevant totarget customer
Make it scannable (mustpass the 30-second test)
Give advice, not pitches Involve industryinfluencers
Boost on social media
Optimize content for SEO
Target long-tailkeywords
Include a call-to-action
Make sure content targetsconsumer in the optimal point inthe sales cycle
Use Google Analytics tomeasure conversions
CONTENT GUIDELINES:
SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
Content should be 500-800words or 1,500 - 2,000 words
Content should have at leastone photo
Content should beboth informativeand entertaining
Content should a Call-To-Action (CTA)
Break up "text walls"with subheaders
What Is Quality Content?
No more than 7 lines perparagraph
STRATEGY WRITING
SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM
Hire an SEO/contentmarketing consultant to get
you started.
Outsource to a writingservice like
textbroker.com
Use Fiverr.com forgraphic design
GRAPHIC DESIGN
TIPS FOR OUTSOURCING:
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