Content Marketing is P2P

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“There is no B2B or B2C. It’s all P2P.”

Debbie WilliamsCo-Founder/Chief Content Officer, SPROUT Content

@debwilliams23/@sproutcontent

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The Era of Transparency

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The Era of Transparency

#1 Lesson for BrandsCommunicating person-to-person,

authentically and transparently, is the only way to do business today.

@debwilliams23

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P2P

@debwilliams23@debwilliams23

@debwilliams23

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P2P Success Stories: Lays

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P2P Success Stories: Patagonia

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P2P Success Stories: Core Power Yoga

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How do you make yourself into an authentic P2P brand?

@debwilliams23

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Step 1. Tell Your

Story

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Step 2. Ditch the

Jargon

“(ABC COMPANY) consistently exceeds its clients’ expectations by providing extraordinary customer service and state of the art technology. Our carefully selected staff produces the highest quality (products) with the fastest turnaround. We guarantee that your business will be attended to immediately with expertise and integrity.”

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@debwilliams23

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Write How You Speak!Re-read your content. Edit to make sure it sounds like you’re talking. Read it out loud and If it feels unnatural, fix it.

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Step 3. Be A

Giver

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DON’T BE AFRAID TO REVEAL YOUR SECRET SAUCE

The fear of “over sharing” is a common concern, especially among small and mid-size businesses that are not used to being so transparent. Don’t be afraid to “give away your secrets!”

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Step 4. Trust

Others

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Empower employees and customers to contribute to your blog, build public personas and share their ideas and experiences.

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Step 5. Have Honest

Conversations(even if they’re tough)

“Your brand is what other people say about you when you’re not in the room.” —Jeff Bezos

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Remember: You’re always speaking to actual people, your paying customers.

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Say Something!

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Don’t have a meltdown

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How do you make yourself into an authentic P2P brand?

Step 1. Tell Your StoryStep 2. Ditch the JargonStep 3. Be a GiverStep 4. Trust OthersStep 5. Communicate Honestly

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@debwilliams23

“In a time of universal deceit, telling the truth is a revolutionary act.” -George Orwell

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DEBBIE WILLIAMSChief Content Officer/Co-Founder@debwilliams23www.sproutcontent.comdebbie@sproutcontent.com