Content Marketing Ala Kaskus - GetCRAFT Content Marketing Meetup

kaskus.co.id

Content Marketing ala KASKUSBy:Ronny Sugiadha

kaskus.co.id

KASKUS Social Commerce Platform enables its communities to discuss a wide range of topics and engage in social commerce conveniently and safely

KASKUS is the largest Indonesian online community, including social commerce

kaskus.co.idSource: Google Analytics Premium, Alexa Premium Monthly data

KASKUS TRAFFIC

300 Million(monthly average)

28 Million(monthly average)

UNIQUE USERS PAGE VIEWS

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9 Mio+Registered members

Tens of Millionsof Kaskusers grow organically

20,000+communities

400active interest-based forums

4,000posts produced everyday

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54 RegionalsFrom Sabang – Merauke

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TOP 10 KASKUS CATEGORIES

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KASKUSCONTENT MARKETINGEducate users with our content

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CONTENT MARKETING IN KASKUS

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly-defined audience – and, ultimately, to drive profitable customer action

What is Content Marketingin ?

Source: Content Marketing Institute

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QUIZZESThread based writing, photo or video competition, and any other activities to increase brand engagement with users

IMAGESInfographics, fun fact, congratulatory

image.kaskus.co.id

VIDEOSEvent field report/documentation, interviews, infographics, web series video.kaskus.co.id

CONTENT MARKETINGTYPES OF CONTENTEducate users with our content

THREADSImage list, feature, articles, product review, interview, field report

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HOT THREAD“This is our premium spot for content marketing in KASKUS. We will create content with soft selling skill to educate users.”

HOT REVIEW“This is our premium spot for product review content. We will create review about your advantages product to educate users and increase your sale.”

HOT FEATURE“This is special spot for your content to promotion your event or activity.”

TOP THREAD“Top thread will show only in TOP 10 category in KASKUS. This spot is targetted to user interest.”

CONTENT MARKETINGSLOTSTo ensure best performance

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CONTENT MARKETING PERFORMANCE IN KASKUS

“KASKUS is one of media that has the most diverse users in a very large number. This diversity can be an opportunity for clients/brands to increase awareness to engagement with Kaskuser through content marketing.”

KASKUS CONTENT MARKETING PERFORMANCE

*Data based on 157 thread that have been produced by KASKUS from January-May 2016 kaskus.co.id

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The What & What Not

- Case Studies

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Brand:TELKOMSEL

Objective Campaign:To promote

“Pulang Pulang Ganteng”video series

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Brand:BOLT!

Objective Campaign:Promote new

streaming package

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What Works

Brand:Shell Advance

Objective Campaign:To be the top of mind

as motorcycle lubricant

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What Works

Brand:PB Djarum

Objective Campaign:Increase Kaskusers’

knowledge of PB Djarum & its accomplishments

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Brand:UC Browser

Objective Campaign:Get Kaskuser to be curious

of the girl model in UC Browser’s TVC

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PEPSODENT CAMPAIGN

MERDEKA DARI GIGI BERLUBANG “Merah Putihkan Nusantara” 2016

CAMPAIGN OBJECTIVE Increase brand awareness and create engagement with Kaskuser in 54 Regional

CAMPAIGN STRATEGY Challenge 54 Regional to decorate their environment with Pepsodent ornaments

CAMPAIGN RESULT1st PlaceRegional MinangkabauLink:http://www.kaskus.co.id/thread/57b3ed3c947868e8708b4609

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PEPSODENT CAMPAIGN

MERDEKA DARI GIGI BERLUBANG “Merah Putihkan Nusantara” 2016

CAMPAIGN ACHIEVEMENT Video Upload:● 302 Video (from 54 Regional)

Banner Performance:● 1,287,622 Impressions● 1,594 Clicks● CTR: 0,12%

Content Performance:● 58,255 Views● 856 Replies● 464 Shares

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“Live Streaming KASKUS Gentayangan”http://www.kaskus.co.id/thread/5748064ac1d770bc1e8b4569

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Lapak Buku Keluarga Tak Kasat Matahttp://fjb.kaskus.co.id/post/57a1b820a2c06e063e8b456e#post57a1b820a2c06e063e8b456e&_ga=1.121160712.1645532553.1450231475

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“Two Sides of A Story: Sembunyi-Sembunyi”

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Thank You, Gan!