Above The Code - Branded Journalism

ABOVE THE CODE - BRANDED JOURNALISM

Convergent Media @University of the Incarnate Word / San Antonio

February 17, 2014

TODAY

• Learn about you and where your future might be

• Open discussion about “social”

• How to get ahead of the curve before you graduate

• Recognize that you are a brand

• The role of story telling and branded journalism

ABOUT

• Tech PR / Branded Journalism

• 30+ years…. been through major shifts & cycles

• U.S. and Israel

• My 22 and 27 year old are my social mentors

WHO’S HERE?

• What do you plan (or hope) to do when you graduate?

• How do you use “social media?”

• How will it change when you leave UIW?

YES, I’M ON…

• Twitter

• Facebook

• LinkedIn

• Instagram

• YouTube

• Flickr

and I blog!

Story tellers have the opportunity to add a massive layer of value to any

company or organization

What’s Branded Journalism?

The art of applying story telling and building narratives to support and

reflect a brand’s values…

Your “resume” is worthless. Everyone has one.

Everyone looks and sounds the same. !

Having a body of work separates you from every other smart person just like you graduating from a wonderful university

The area of study you have chosen represents a massive opportunity not to just “get a job,” but make up you

own gig and own it.

WHAT’S NEXT…

• Re-think how you appear and are perceived online

• Turn you into your first client / job / gig

• Think about who you can develop these skills to help you get your first major job / gig.

BRANDED JOURNALISM EXAMPLES….

• News

• Content

• Story Telling

• Media

content (curated,

contributed, posts)

socialcommenting

writing

Branding “you,” can contribute to your getting a better job

and the gig you want

Your Voice

WHAT’S YOUR VOICE ?

• Politics

• Fashion

• Sports

• Mexico

• Music

SUGGESTED READING

!

• www.adweek.com/topic/branded-content

• www.digiday.com

• www.battellemedia.com

• www.ragan.com

Thank You.

alan@weinkrantz.com www.alanweinkrantz.com