9 questions of campaign

Preview:

Citation preview

9 Questions OF CAMPAIGN.

DIGITAL PRODUCER HIROKI TATSUMI

① What is the problem?

②What is the objective?

③What is the target insight?

④What is the product insight?

⑤ How to the story doing?

⑥Where do you apply the AIDMA / AISAS?

⑦ How much KPI?

⑧ Are there any impact?

⑨ Improvement of step I thought ?

Recommended