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9 Questions OF CAMPAIGN. DIGITAL PRODUCER HIROKI TATSUMI

9 questions of campaign

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Page 1: 9 questions of campaign

9 Questions OF CAMPAIGN.

DIGITAL PRODUCER HIROKI TATSUMI

Page 2: 9 questions of campaign

① What is the problem?

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②What is the objective?

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③What is the target insight?

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④What is the product insight?

Page 6: 9 questions of campaign

⑤ How to the story doing?

Page 7: 9 questions of campaign

⑥Where do you apply the AIDMA / AISAS?

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⑦ How much KPI?

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⑧ Are there any impact?

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⑨ Improvement of step I thought ?