Upload
beacon-communications
View
410
Download
2
Embed Size (px)
Citation preview
9 Questions OF CAMPAIGN.
DIGITAL PRODUCER HIROKI TATSUMI
① What is the problem?
②What is the objective?
③What is the target insight?
④What is the product insight?
⑤ How to the story doing?
⑥Where do you apply the AIDMA / AISAS?
⑦ How much KPI?
⑧ Are there any impact?
⑨ Improvement of step I thought ?