5 Ways to Use Social Media to Jumpstart Your Marketing Efforts

5 Ways to Use Social Media to Jumpstart Your Marketing EffortsMarisa Peacock, Founder & Chief StrategistThe Strategic Peacock

1. Find Your Audience

Identify current or target audience

Where do they live online?

Put You Emails to Work

Audiense.comConvert emails into social profiles. Import your email database for Audiense to pair the addresses with their corresponding Twitter handles.

FullContact.comMatch social handles to your internal customer data.

2. Join the Conversation

Set a schedule

Morningeach morning, take 15 minutes to review social feed

Afternooneach afternoon, take 15 minutes to review social feed

Eveningeach evening, take 15 minutes to review social feed

Real Time Conversations

Tweet Chats

Facebook Live

Periscope

#SecondScreen

Create your own content.

LinkedIn, Mediumpublish original posts designed to inspire, establish yourself as thought leader

YouTube, Periscopecreate original video content design to educate and promote

3. Go Behind the Scenes

Exclusive accessgive a glimpse behind the scenes for in store event, special event or just because

Short Videocreate short video clips for Vine, Instagram or use Periscope; experiment with time-lapse, slow mo and more

Plan your strategy

Map Out Themesplan behind the scene exclusives around holidays, annual sales and other special occasions

Get Staff Involveduse short video to engage and introduce staff; helps present personal side to your business — it’s about the people!

Showcase Your Products

Sneak PeekHave a new product? feature it in a sneak peek video that gives followers an exclusive look before it’s available.

4. Listen, Learn, Reward

Pinterestgo to www.pinterest.com/source/companyURL to see what’s already being pinned from your website

Facebook, Instagramsearch by company or location to see what others are already sharing

Learn from their words

Be Descriptive what words do customers use to describe your products or experiences?

Be Sentimentalwhat is overall tone, sentiment expressed?

Categorically speakingin what categories do they assign you products — as gifts, for the home, wishlist?

Reward engagement

Be Kinddid someone say something nice about you? if so, thank them with a coupon code or other small token of appreciation

Make it Funoffer promotions that are exclusive to social media

5. Give Customers Something to Talk About

Focus on the customeruse social media to respond to customer questions, comments and feedback.

Be Helpful, Friendlywhether it’s in the store, on the phone or online, be friendly, helpful and easy to approach

Integrate Social Media Encourageencourage customers to engage on social media during the customer journey

Empowerempower users to leave reviews or share purchases after checkout via sharing functionality

Embraceembrace the ways social media can add value and enhance the customer experience

Make your social media

experience

Out of This World!

Contactmarisa@strategicpeacock.com

@marisacp51

www.strategicpeacock.com