10 Inexpensive Ways to Jumpstart Your Marketing

© 2014 SVM E-Marketing Solutions

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10 Inexpensive Ways toJumpstart Your Marketing


@bobdestefano

Idea #1:Write


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80% of Business Decision Makers Prefer Articles, Not Ads


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The Three Ingredients for Great Articles

+Idea Expert Writer

+


@bobdestefano

Where Do Ideas Come From?

Follow Industry

News

Monitor Social

ConversationsAsk Your

Best Customers

Ask Your Sales & Service

People

Take a Video Camera

Everywhere

Repurpose Old

Content

Conduct Original

Research

Create Top Ten

Lists


@bobdestefano

Key Questions to Ask Your Experts

What is Your Focus?

What is Your Angle?

Who is Your Audience?

Can you Provide Background Information?

What are a Few Important

Points?

What is the Call to Action?


@bobdestefano

So, Whose Going toWrite This Thing?


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Idea #2:Update Your Outdated Website


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Is Your Website Helping or Hurting Your Business?


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Organize Your Content into Logical Buckets

Home

Customers/Applications

Customer Service

About Us

Products Educational Resources

News & Events Contact Us


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Use WordPress Templates for Lead Generation Websites


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Use Hosted E-Commerce Systems for Online Storefront Websites


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Use Hosted E-Commerce Systems for Online Storefront Websites


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Idea #3:Gather Testimonials


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To Get Great Testimonials, Ask the Right Questions

Why did you choose SVM as your partner?

Why do you feel working with SVM was successful?

What changed as a result of working

with SVM?

What were the results of working

with SVM?


@bobdestefano

Package Your Testimonials for Maximum Impact

“With Marketo we can now correlate and model data in very innovative ways and that helps us see our business like we’ve never seen it before.”

James K. Chief Technology Officer


James KenigsbergChief Technology Officer2U, Inc.


James Kenigsberg Chief Technology Officer2U, Inc.


@bobdestefano

Idea #3.5:Establish a Referral Program


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Turn Your Customers Into Commissioned Salespeople

1. ReferA CUSTOMER

2. RewardGET A CASH

3. RepeatSTEPS 1 & 2


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Idea #4:Produce a Blog


@bobdestefano

B-to-B Companies that Blog Generate 67% More Leads

Don't Blog Blog

9

15

Leads generated in one monthSource: HubSpot

67%


@bobdestefano

Produce a Blog


@bobdestefano

What Should You Blog About?

Comment on an industry news story

Tell people about a useful resource you found

Post an answer to a customer question

Point to an article or resource on your site

Discuss an important trend in your industry

Announce a new product or service you added

Create a video blog post (AKA Vlog)


@bobdestefano

Idea #5:Setup Google Analytics


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Measure the Success of Your Website

Setup Google

Analytics


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Setup Google Analytic’sTracking Code


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EstablishQuantifiable Success Measures

Web Traffic Conversions

Leads Customers

Customer Acquisition Cost

Effectiveness by Channel


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Track Your Online Leads and Sales

Track leads & sales with

Conversion Tracking


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Measure Your Search Marketing Success

Measure your leads & sales

from Search


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Measure Your Social Media Success


from Social Media


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Measure Your Email Marketing Success


from Email


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Idea #6:Get LinkedIn


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Leverage LinkedIn as a Marketing Tool

Everyone should be on

LinkedIn


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Leverage LinkedIn as a Marketing Tool

Share your knowledge in LinkedIn Groups


@bobdestefano

Leverage LinkedIn as a Sales Tool

Warm Call prospects on LinkedIn


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Leverage LinkedIn as a Recruiting Tool

Recruit rock star

employees on

LinkedIn


@bobdestefano

Idea #7:Publish an E-Newsletter


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Nurture Relationships with anEmail Newsletter


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Nurture Relationships with anEmail Newsletter


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Idea #8:Embrace Local Search


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Perform aBusiness Listing Audit


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Perform aBusiness Listing Audit


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OptimizeYour Business Listings

Claim and Clean Up Your Business

Listings

Encourage Customers to Review You

Increase Your Local Directory

Listings

Optimize Your Listing for Search

Marketing


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Idea #9:Mini “Slim”™ Catalogs


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Mail Targeted Catalogs for the Price of a First Class Letter


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Idea #10:Optimize Your Marketing for Mobile


@bobdestefanoSource: Morgan Stanley, Internet Trends

Mobile Devices Will Top Desktops in 2014

Mobile Web Access isTaking Off


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Uncover the Size of YourMobile Target Audience

What percentage of Website visits come from mobile devices?


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Optimize Your WebsiteFor the Small Screen


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Create a Website with a Responsive Design


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Create a Quickie Mobile Site withDudaMobile


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So what are you going to do?

Do something!


@bobdestefano

Online Marketing Resource

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@bobdestefano

Connect with Me

Bob DeStefanoEmail: [email protected]

Phone: 1-877-786-3249 x234

Website: svmsolutions.com

Blog: bobdestefano.com

LinkedIn: linkedin.com/in/bobdestefano

Twitter: twitter.com/bobdestefano

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