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5 Ways to Use Social Media to Jumpstart Your Marketing EffortsMarisa Peacock, Founder & Chief StrategistThe Strategic Peacock
1. Find Your Audience
Identify current or target audience
Where do they live online?
Put You Emails to Work
Audiense.comConvert emails into social profiles. Import your email database for Audiense to pair the addresses with their corresponding Twitter handles.
FullContact.comMatch social handles to your internal customer data.
2. Join the Conversation
Set a schedule
Morningeach morning, take 15 minutes to review social feed
Afternooneach afternoon, take 15 minutes to review social feed
Eveningeach evening, take 15 minutes to review social feed
Real Time Conversations
Tweet Chats
Facebook Live
Periscope
#SecondScreen
Create your own content.
LinkedIn, Mediumpublish original posts designed to inspire, establish yourself as thought leader
YouTube, Periscopecreate original video content design to educate and promote
3. Go Behind the Scenes
Exclusive accessgive a glimpse behind the scenes for in store event, special event or just because
Short Videocreate short video clips for Vine, Instagram or use Periscope; experiment with time-lapse, slow mo and more
Plan your strategy
Map Out Themesplan behind the scene exclusives around holidays, annual sales and other special occasions
Get Staff Involveduse short video to engage and introduce staff; helps present personal side to your business — it’s about the people!
Showcase Your Products
Sneak PeekHave a new product? feature it in a sneak peek video that gives followers an exclusive look before it’s available.
4. Listen, Learn, Reward
Pinterestgo to www.pinterest.com/source/companyURL to see what’s already being pinned from your website
Facebook, Instagramsearch by company or location to see what others are already sharing
Learn from their words
Be Descriptive what words do customers use to describe your products or experiences?
Be Sentimentalwhat is overall tone, sentiment expressed?
Categorically speakingin what categories do they assign you products — as gifts, for the home, wishlist?
Reward engagement
Be Kinddid someone say something nice about you? if so, thank them with a coupon code or other small token of appreciation
Make it Funoffer promotions that are exclusive to social media
5. Give Customers Something to Talk About
Focus on the customeruse social media to respond to customer questions, comments and feedback.
Be Helpful, Friendlywhether it’s in the store, on the phone or online, be friendly, helpful and easy to approach
Integrate Social Media Encourageencourage customers to engage on social media during the customer journey
Empowerempower users to leave reviews or share purchases after checkout via sharing functionality
Embraceembrace the ways social media can add value and enhance the customer experience
Make your social media
experience
Out of This World!